The Brandization of Everything: Why Hooters' Movie is a Symptom, Not an Anomaly The entertainment industry's latest obsession with turning popular brands into films has reached new heights with the announcement that Hooters is getting its own movie.
This move follows in the footsteps of other cultural touchstones like BlackBerry and Hot Cheetos, which have all been immortalized on the big screen.
At first glance, it might seem like a harmless exercise in nostalgia or marketing gimmickry.