The Dupes Have Won: The Rise of Copy Culture and What It Means for Originality The recent court battle between Deckers, the company behind UGG boots, and Quince over the latter's lookalike boots has left the fashion world abuzz.
This case represents a broader cultural shift – one that challenges our notion of originality in an era of mass consumption.
While "dupe culture" has been around for decades, it's only recently gained mainstream acceptance as a legitimate business model.