The Dark Side of Convenience: How Keurig's Rise Reveals a Deeper Problem The story of Keurig is often told as one of innovation and convenience, but scratch beneath the surface and you'll find a more complex tale – one that speaks to our collective desire for instant gratification and the true cost of sacrificing quality.
Before its arrival on the scene, office coffee was indeed often subpar due to outdated equipment and a lack of investment in workplace amenities.
Keurig swooped in, promising to revolutionize the way we consume our morning caffeine by making single serve coffee machines ubiquitous in offices across the US. The rise of Keurig was swift and merciless.