The Apple Watch's Baffling Pricing Strategy: A Design Problem in Disguise The recent release of the Apple Watch Series 12 and Apple Watch Ultra 4 has sent shockwaves through the tech world.
Beneath the surface, however, lies a more intriguing narrative. The new watches feature enhanced audio capabilities, improved fitness tracking, and other upgrades that are undoubtedly appealing to consumers.
Notably, these additions come without any corresponding price drop. Both models retain their previous base prices: the Series 12 costs $399, while the Ultra 4 still carries a hefty $799 tag.