The SEO Conundrum: Separating Fact from Fiction in Design As designers, we're often told that search engine optimization (SEO) is crucial for our clients' websites to succeed online.
However, the term "optimize" can be misleading, and many designers struggle to understand its significance. At its core, SEO involves making a website more accessible to search engines like Google, Bing, or Yahoo.
When we talk about optimizing a site for search engines, we're discussing how to improve its ranking in the search engine results pages (SERPs).