The Secret to Aging Happily: A European Perspective on Embracing Imperfection In recent years, the wellness industry has promoted a narrative of eternal youth through various products and treatments.
However, there are those who reject this idea, choosing instead to accept and even celebrate their age.
For one author, it was only when she visited southern Italy that she felt liberated from societal beauty standards. The author's observations of older women at the Bagni Salvatore beach club in Sorrento were striking.