'It’s just not the goal': Panos Panay Denies an Amazon Phone Is in the Works but Doesn't Shut the Door Panos Panay, Apple's former vice president of product design and now head of Amazon's devices division, has denied that the company is working on a new smartphone.
However, his comments have left many in the tech community wondering what exactly he means.
While it seems clear that Amazon does not want to revive the Fire Phone debacle of 2014, which sold only 140,000 units and earned a reputation as one of the worst smartphones ever made, Panay's statement about there being "no clear path" for a new phone from Amazon suggests that the company is looking elsewhere.