MSNBC's Membership Play: A Double Edged Sword for News Outlets MSNBC's bold move into membership based services may signal significant changes in the cable news landscape, but it also raises questions about the future of journalism and audience engagement.
In an era where traditional news outlets are struggling to maintain their relevance, MSNBC is taking a risk by offering subscribers exclusive access to its anchors and correspondents.
The network's new "Membership" service promises to turn a one way news experience into a two way conversation.