NRL 2026 LIVE updates: Dolphins run riot as Plath charges across and Cobbo gets a double The Dolphins have dominated their opponents in the National Rugby League (NRL), leaving some fans pondering the role of branding in sports.
The team's bright orange and green jerseys are instantly recognizable, but what happens when they're faced with a team like the Roosters, who wear a more subdued blue and white?
In a recent match, I noticed that the Roosters' use of navy blue as their primary color speaks to a broader trend in sports branding: the reliance on generic colors that fail to evoke any real sense of identity.