SpaceX's Stock Rollercoaster: A Design Lesson in Brand Identity SpaceX's stock has been making headlines for all the wrong reasons since its IPO in June.
The company's share price has fluctuated wildly, surging above $225 per share before plummeting below $105 and recovering to around $148 – just above the initial public offering price of $135.
This volatility raises questions about SpaceX's brand identity. As a company that prides itself on innovation and disruption, one would expect a more cohesive message from its leadership.