EU Crackdown on Infinite Scrolling: A New Era for Designers The European Union's General Data Protection Regulation (GDPR) has forced marketers and designers to rethink their approach to user data and online interactions.
Now, the EU is taking aim at another industry darling: infinite scrolling. The bloc's new regulations will have far reaching implications for designers, from layout adjustments to color theory.
Background and History of Infinite Scrolling Infinite scrolling emerged in the early 2010s as a revolutionary innovation that allowed users to scroll through vast amounts of content without clicking on new pages.