When Defeat Becomes a Way of Life The Brisbane Broncos' current campaign is a stark reminder that in professional sports, performance has consequences.
Their 40 6 loss to the Warriors last Saturday marked their 15th defeat for the season, eclipsing the record for most losses by a defending premiers follow up campaign in 118 years of rugby league history.
Andrew Johns' scathing assessment on The Sunday Footy Show captured the mood: "They don't care. They couldn't care less.