Tui Ends Sponsorship of Channel 4's Married at First Sight The recent decision by holiday company Tui to end its sponsorship of Channel 4's Married at First Sight (MAFS) is a significant turning point in the debate about reality TV and participant welfare.
This move indicates that even mainstream brands are recognizing the inherent risks associated with associating themselves with shows like MAFS.
Two women who appeared on the UK version of the show have made serious allegations, including claims of rape and non consensual sex acts.