Helvetica vs Arial Matters in Brand Identity Systems The typography conundrum has plagued designers for decades, with few exploring the intricacies of one particular pair: Helvetica and Arial.
Both fonts are ubiquitous in corporate design, but their widespread adoption belies fundamental differences that can make or break a brand's visual identity.
Understanding the Typography Conundrum Helvetica was first released in 1957 by Haas Type Foundry, founded by Max Miedinger and Eduard Hoffmann.