Why Infinite Scrolling is an Addictive Design Pattern Worth Reconsidering Infinite scrolling has become ubiquitous in web and mobile applications, allowing users to scroll through content without clicking on individual pages or navigating menus.
Closer examination reveals a complex interplay of psychological factors contributing to its addictive nature.
The Origins of Infinite Scrolling: A Study in Human Psychology Infinite scrolling's roots lie in the concept of infinite lists and continuous feeds popularized by social media platforms like Facebook and Twitter.