Why Infinite Scrolling's Demise Matters for Social Media and UX Designers Infinite scrolling, a design approach that loads content continuously as users scroll through feeds, has been a staple in social media interfaces since its emergence around 2010.
It was initially hailed as a game changer by many designers and users alike, offering an endless stream of information and an engaging experience.
However, over the past few years, we've witnessed a gradual decline in the popularity of infinite scrolling, with many platforms opting for more traditional loading methods or hybrid approaches.