Wildfires Spread Across Southern Europe The wildfires ravaging Southern Europe serve as a stark reminder that design extends beyond aesthetics, encompassing resilience in the face of catastrophe.
Greece's struggle to contain the blazes is a testament to this reality, as gale force winds and dry conditions push its firefighting efforts to the brink.
Greece's brand identity, forged over centuries through architecture, art, and natural beauty, is being tested like never before. This raises questions about the role of brand equity in times of crisis.