The NYT's Puzzle Play: A Subscription Model in Search of a Purpose The New York Times' latest attempt to sweeten its subscription deal is an intriguing one: exclusive puzzles for loyal customers.
Five to six new brain teasers will drop every Wednesday, each featuring a "twist" on familiar favorites like Wordle and Crossword. On the surface, this seems harmless – who doesn't love a good puzzle?
– but scratch beneath and you'll find a telling narrative about the Times' shifting priorities.