The golden age of crisp packet design has been immortalized in a new book, 'UK Crisp Packets 1970-2000', which pays tribute to the colorful, playful, and sometimes bizarre world of snack food packaging from the 1970s to the year 2000. The collection features an astonishing array of designs that catered to children's interests, as well as TV shows and films.
The book is a labor of love for Chris Packet, a 43-year-old artist who has amassed an impressive archive of crisp packets from his childhood. His journey began in 2018 when he stumbled upon a decades-old Space Raiders packet while exploring a disused train tunnel in London. The packet had been protected from the elements and remained remarkably intact.
Packet's obsession with crisp packets grew, and he started scouring the internet for more, buying bags from collectors and asking friends to keep an eye out for rare finds. His collection now boasts over 150 unique designs, including some truly remarkable examples like a bag of Monster Munch bearing a best before date of July 1989.
What makes these packets so fascinating is not just their nostalgic value but also the insight they provide into the world of design and marketing in the late 20th century. From bold colors to playful illustrations, each packet tells a story about the era's pop culture and consumer trends.
The book's author, Chris Packet, is a self-described graffiti artist with an eye for design. He notes that many modern snack packets have lost their charm and character, opting instead for sleeker, more computer-aided designs. For him, crisp packet art was not just about aesthetics but also about storytelling and creating memorable experiences.
The book's foreword by Annebella Pollen, professor of visual and material culture at the University of Brighton, adds a layer of depth to the collection. She argues that these packets are more than just trash; they hold an alternative history of children's culture, revealing the importance of autonomy and choice in childhood.
Ultimately, 'UK Crisp Packets 1970-2000' is a celebration of the art of design and the power of nostalgia. It reminds us that even the humblest objects can evoke strong emotions and memories, transporting us back to a bygone era when snacks were simple joys and pop culture was full of wonder.
The book is a labor of love for Chris Packet, a 43-year-old artist who has amassed an impressive archive of crisp packets from his childhood. His journey began in 2018 when he stumbled upon a decades-old Space Raiders packet while exploring a disused train tunnel in London. The packet had been protected from the elements and remained remarkably intact.
Packet's obsession with crisp packets grew, and he started scouring the internet for more, buying bags from collectors and asking friends to keep an eye out for rare finds. His collection now boasts over 150 unique designs, including some truly remarkable examples like a bag of Monster Munch bearing a best before date of July 1989.
What makes these packets so fascinating is not just their nostalgic value but also the insight they provide into the world of design and marketing in the late 20th century. From bold colors to playful illustrations, each packet tells a story about the era's pop culture and consumer trends.
The book's author, Chris Packet, is a self-described graffiti artist with an eye for design. He notes that many modern snack packets have lost their charm and character, opting instead for sleeker, more computer-aided designs. For him, crisp packet art was not just about aesthetics but also about storytelling and creating memorable experiences.
The book's foreword by Annebella Pollen, professor of visual and material culture at the University of Brighton, adds a layer of depth to the collection. She argues that these packets are more than just trash; they hold an alternative history of children's culture, revealing the importance of autonomy and choice in childhood.
Ultimately, 'UK Crisp Packets 1970-2000' is a celebration of the art of design and the power of nostalgia. It reminds us that even the humblest objects can evoke strong emotions and memories, transporting us back to a bygone era when snacks were simple joys and pop culture was full of wonder.