Minute Maid's Frozen Juice Concentrates to Hit Ice: A Bitter End After Eight Decades of Squeeze
In a shocking move, Minute Maid's parent company, The Coca-Cola Co., has announced the discontinuation of its frozen juice concentrates in the US and Canada. This decision comes as consumers increasingly opt for fresh juices over frozen counterparts, with many turning their noses up at the added sugar found in these products.
The news marks an abrupt end to a tradition that began 80 years ago when Minute Maid first started shipping canned frozen orange juice across the country. For generations of Americans, the convenience of a pre-mixed glass of OJ was a staple morning ritual. However, as consumers' preferences have shifted towards healthier options and away from sugary drinks, Minute Maid's sales of frozen juices have been in steady decline.
The data backs up this claim: according to government figures, the cost of a 12-ounce can of frozen orange juice has skyrocketed by 13% in just one year. Meanwhile, US sales of frozen beverages have plummeted nearly 8% over the past year alone, as reported by market research firm NielsenIQ.
The company's decision to focus on its fresh juices is likely driven by consumer demand for reduced sugar content and a desire for more natural products. Minute Maid has already responded with the launch of Zero Sugar versions of its fresh juices in 2020, which has helped to boost sales. However, it seems that the convenience of frozen juice just isn't enough to stay relevant anymore.
With inventory available while supplies last, consumers will soon be bidding farewell to the familiar sound of a cylinder of frozen juice being poured into a pitcher. As one can only imagine, this marks the end of an era for many who grew up with Minute Maid's iconic brand on their morning table.
In a shocking move, Minute Maid's parent company, The Coca-Cola Co., has announced the discontinuation of its frozen juice concentrates in the US and Canada. This decision comes as consumers increasingly opt for fresh juices over frozen counterparts, with many turning their noses up at the added sugar found in these products.
The news marks an abrupt end to a tradition that began 80 years ago when Minute Maid first started shipping canned frozen orange juice across the country. For generations of Americans, the convenience of a pre-mixed glass of OJ was a staple morning ritual. However, as consumers' preferences have shifted towards healthier options and away from sugary drinks, Minute Maid's sales of frozen juices have been in steady decline.
The data backs up this claim: according to government figures, the cost of a 12-ounce can of frozen orange juice has skyrocketed by 13% in just one year. Meanwhile, US sales of frozen beverages have plummeted nearly 8% over the past year alone, as reported by market research firm NielsenIQ.
The company's decision to focus on its fresh juices is likely driven by consumer demand for reduced sugar content and a desire for more natural products. Minute Maid has already responded with the launch of Zero Sugar versions of its fresh juices in 2020, which has helped to boost sales. However, it seems that the convenience of frozen juice just isn't enough to stay relevant anymore.
With inventory available while supplies last, consumers will soon be bidding farewell to the familiar sound of a cylinder of frozen juice being poured into a pitcher. As one can only imagine, this marks the end of an era for many who grew up with Minute Maid's iconic brand on their morning table.
... I mean, we've all been drinking that stuff since we were little! But at the same time, it makes total sense - our bodies are getting smarter about sugar and added junk, and people want healthier options 
. And honestly, who can blame them? Those frozen juice concentrates used to be a staple in my house too, but now I'm all about fresh juices myself 
. It's like, the world is slowly moving towards more natural stuff and less processed additives... might as well follow suit, right? 
I'm kinda sad to hear that Minute Maid is ending its frozen juice thingy... like, I remember my mom used to make this huge pitcher of OJ every morning and it was just so convenient having the mix already made for us 
. But at the same time, I get why they'd wanna ditch it - all that added sugar can't be good for us health-wise 
. And yeah, I've noticed my friends have been making more fresh juice at home too... like, you can just buy a juicer and squeeze your own fruits & veggies 
. It's weird how consumer trends change so fast tho - like, 80 years ago frozen OJ was the norm?! 
minute maid is like a part of our childhood memories lol those frozen juices were always a staple in my house growing up! i feel bad for those people who are gonna miss out on that convenience 
but at the same time, its good to see companies adapting to changing consumer habits 
thats a great move imo 
I'm kinda bummed about this news... I mean, who doesn't love a good OJ in the morn? 
Plus, it's not like frozen juices are all that bad for you - they're still better than some other sugary drinks out there! 
I guess it's just a sign of the times, though... consumers want healthier options and companies are having to adapt. 
. Still, it's weird seeing those classic Minute Maid commercials being played in my head... nostalgia alert! 
. Growing up, it was always the first thing we'd grab for breakfast, and I'm not even kidding when I say that sound of pouring the frozen juice into a pitcher is etched in my memory forever 
. And now they're just... done 
? I mean, I get it, consumer demand is shifting towards healthier options and all that jazz 
. Okay, okay I know, maybe I'm being dramatic, but it's just... *sigh* 
but seriously, it's crazy how much things change as we grow older... i mean who even uses frozen juice anymore? I know I don't lol! But for real though, it's just sad that something so iconic like Minute Maid is having to cut its losses because of consumer demand. i guess you can't blame them tho - everyone's always talking about reducing sugar content and stuff... but still, it's gonna be weird not being able to find those things in stores 
it was always my go to brunch drink 
and now its a thing of the past? 
I mean i get it, less sugar and all that but there's just something about the convenience of having it ready to go in the freezer that made it so appealing. Plus it was always so affordable 
anyway idk what i'll do without my frozen OJ fix 
and now they're just gonna be a thing of the past 
i think its kinda wild that the market shifted so much towards fresh juices 
and people are all about that healthy life 
the added sugar was probably the nail in their coffin for some ppl 