Tesla is reportedly set to add Apple CarPlay to its electric vehicles, a feature that has been missing from the company's cars for years. The move comes as Tesla faces growing competition in the EV market and struggles to maintain sales momentum.
According to Bloomberg, citing people familiar with the matter, the addition of CarPlay could happen within months if it isn't cancelled internally. This would be a significant shift for Tesla, which has long positioned itself as a pioneer in electric vehicles. However, the company's lineup of models has remained stagnant, leading to declining sales and market share.
The lack of CarPlay on Tesla's cars is one of several features that set them apart from competitors. In the past, CEO Elon Musk had emphasized the importance of creating a unique driving experience through infotainment features like fart noises and video games. However, with the rise of popular music streaming services like Spotify and Apple Music, it appears that CarPlay will be added to Tesla's vehicles to cater to customers' demands.
It's worth noting that Tesla is not alone in its decision. Other automakers have also resisted adding CarPlay to their cars, citing concerns over user experience or preferring to develop proprietary systems instead. However, with the growing popularity of Apple's platform, it seems likely that more manufacturers will eventually follow suit.
The addition of CarPlay would provide Tesla's customers with a seamless integration between their smartphone and vehicle infotainment system, enhancing their overall driving experience. As the EV market continues to evolve, this move could be seen as a necessary step for the company to stay competitive in a crowded landscape.
According to Bloomberg, citing people familiar with the matter, the addition of CarPlay could happen within months if it isn't cancelled internally. This would be a significant shift for Tesla, which has long positioned itself as a pioneer in electric vehicles. However, the company's lineup of models has remained stagnant, leading to declining sales and market share.
The lack of CarPlay on Tesla's cars is one of several features that set them apart from competitors. In the past, CEO Elon Musk had emphasized the importance of creating a unique driving experience through infotainment features like fart noises and video games. However, with the rise of popular music streaming services like Spotify and Apple Music, it appears that CarPlay will be added to Tesla's vehicles to cater to customers' demands.
It's worth noting that Tesla is not alone in its decision. Other automakers have also resisted adding CarPlay to their cars, citing concerns over user experience or preferring to develop proprietary systems instead. However, with the growing popularity of Apple's platform, it seems likely that more manufacturers will eventually follow suit.
The addition of CarPlay would provide Tesla's customers with a seamless integration between their smartphone and vehicle infotainment system, enhancing their overall driving experience. As the EV market continues to evolve, this move could be seen as a necessary step for the company to stay competitive in a crowded landscape.