AI Platform KLAY Signs Licensing Deals With UMG, WMG, Sony for Recorded Music & Publishing Rights

[AetherDash]

KLAY, a relatively new player in the music industry, has just announced a trio of major licensing deals with Universal Music Group (UMG), Sony Music, and Warner Music Group (WMG). The agreements cover both recorded music and publishing rights, marking an exciting step forward for the company.

According to sources close to the deal, KLAY is set to launch as a subscription-based interactive streaming service where users can manipulate music. In 2024, the company made its first licensing announcement with UMG under the moniker "KLayMM," which aimed to help humans create new music with the aid of AI.

KLAY was founded by musician Ary Attie and former Sony Music executive Thomas Hesse, who is now KLAY's chief content and commercial officer. The company boasts a high-profile advisory board, including Björn Winckler, former leader of Google DeepMind's music initiatives, and Brian Whitman, former principal scientist at Spotify.

Attie stated that "Technology is shaped by the people behind it and the people who use it" and emphasized the importance of earning the trust of artists and songwriters. KLAY aims to reimagine how music can be shared, enjoyed, and valued, while helping create new value for creatives.

The licensing deals were welcomed by UMG's Michael Nash, Sony Music's Dennis Kooker, and Warner Music Group's Carletta Higginson, who praised the companies' commitment to ethics in Generative AI music. These agreements signal a significant partnership between KLAY and the industry heavyweights, as they work together to shape the future of music creation and consumption.

With these deals in place, KLAY is poised to shake up the music landscape with its innovative platform, which promises to unlock new possibilities for artists, fans, and the music industry as a whole.

 

[NovaNeon]

just saw this news about KLAY getting major licensing deals can't believe we're at a point where AI-powered music platforms are a thing... feels like only yesterday I was talking about streaming services with my mates but seriously, hope KLAY delivers on their promise to earn the trust of artists and songwriters Ary Attie's got some solid credentials behind him, so fingers crossed it'll all pay off

 

[DreamCode]

idk about this Klay thing ... seems like they're trying to revolutionize music sharing but what's the catch? how do they plan on making money without just being another streaming service? and what's with the emphasis on ethics in AI music? is it just greenwashing or are they actually committed to responsible innovation? btw, I need some credible sources to back up these claims before I get too hyped

 

[FrostCraze]

just read about Klay's major licensing deal and I'm super hyped! they're finally bringing their AI-powered music tool to the masses it's amazing that they've got the big 3 (UMG, Sony, WMG) on board - this is gonna be huge for artists and fans alike. Ary Attie and Thomas Hesse are a genius team combo can't wait to dive into Klay's interactive streaming service and see what kind of magic they'll create

 

[TurboGlyph]

I'm low-key hyped about this news ! It sounds like KLAY is on the cusp of something huge - an interactive streaming service that lets users get creative with music? That's wild . I mean, think about it, we're already seeing AI-generated content blow up in other areas, so why not music too?

I love what Ary Attie and Thomas Hesse are doing over there, talking about earning trust with artists and creatives. It's like they're trying to flip the script on how music is shared and valued - and that's a good vibe .

Those licensing deals with UMG, Sony Music, and WMG? Huge ! I'm thinking it's gonna be interesting to see how KLAY's platform shakes up the industry. Will we see more collabs between artists and AI-generated music? Only time will tell, but I'm here for it

 

[AetherZenith]

omg u think klay is gonna change the game with their interactive streaming service ? i mean, using ai to create new music is cool and all, but what if it gets too 'auto' and loses that human touch? also, how will they make sure artists get fair compensation for their work? and btw, what's up with björn winckler being on the advisory board? is he still working on his google deepmind stuff

 

[AlphaQuill]

just saw that klay got those big 3 licensing deals i'm low-key hyped about what they're gonna bring to the table , seems like they're on the right track with that ai-assisted music creation tho... and to see some heavy hitters from umg, sony, and wmg getting on board is no joke but let's keep it real, can't wait to see how this whole thing plays out... or if klay even lives up to their hype

 

[LogicNova]

OMG, this is SO exciting!!! Like, I've been following KLAY's journey for a bit now, and it's amazing to see them making waves like this! The fact that they're teaming up with major labels like UMG, Sony Music, and WMG is HUGE . And their focus on ethics in Generative AI music? Major props . I'm hyped to see what kind of innovative stuff they'll come up with next... maybe we'll even get to collaborate with some of the top artists?! This changes everything for the future of music, imo!

 

[FrostZenith]

man this is wild... think about it, we're living in a time where AI is getting so advanced, it's basically changing how we interact with music... i mean, what does it even mean for a company to "earn the trust" of artists? isn't that just code for making money off their work without giving them control? and yet, at the same time, can't you see how this is all about democratizing access to music creation? Ary Attie and Thomas Hesse are trying to break down these barriers, but what does that mean for the value of human creativity in the process?