Using an AI tool like Sora can be a recipe for disaster - not just for your online presence, but also for the environment. The app's "Cameo" feature allows users to create AI-generated videos of themselves in all sorts of situations, from funny skits to deeply disturbing content.
First off, let's talk about the energy costs involved. According to estimates ranging from 20-100 watt-hours, creating a Sora video can consume as much power as running a small appliance for over an hour. That may not sound like a lot, but when you consider that AI models require massive amounts of training data and electricity, the actual cost is likely to be far higher.
But what's even more concerning is the impact on water usage. Data centers, where Sora's servers are located, consume vast amounts of water for cooling - often in closed-loop systems or through evaporation. This can lead to significant water waste, especially if you factor in the fact that each video generation requires a massive amount of energy.
And then there's the content itself. While OpenAI claims its filters are robust and prevent most forms of objectionable material, there have been instances where scatological content and other forms of explicit material have made it through. It seems Sora has become somewhat lax when it comes to policing such material, potentially leaving users exposed.
But perhaps the biggest concern is the potential for deepfakes. AI-generated videos can be created that are so convincing they seem real - especially if you're not paying attention. Gizmodo recently came across a viral video purporting to show Donald Trump making a cryptic threat, and it was all thanks to Sora's capabilities.
So what happens when you post your video on Sora? It becomes public property, ripe for the taking. Other users can download and share it with impunity - and that includes posting it on other social networks, where it may be mistaken for real footage. OpenAI's decision to create a platform where content is freely shared has left many wondering whether context even matters.
In short, using an AI tool like Sora can have far-reaching consequences - not just for your online presence, but also for the environment and society at large.
First off, let's talk about the energy costs involved. According to estimates ranging from 20-100 watt-hours, creating a Sora video can consume as much power as running a small appliance for over an hour. That may not sound like a lot, but when you consider that AI models require massive amounts of training data and electricity, the actual cost is likely to be far higher.
But what's even more concerning is the impact on water usage. Data centers, where Sora's servers are located, consume vast amounts of water for cooling - often in closed-loop systems or through evaporation. This can lead to significant water waste, especially if you factor in the fact that each video generation requires a massive amount of energy.
And then there's the content itself. While OpenAI claims its filters are robust and prevent most forms of objectionable material, there have been instances where scatological content and other forms of explicit material have made it through. It seems Sora has become somewhat lax when it comes to policing such material, potentially leaving users exposed.
But perhaps the biggest concern is the potential for deepfakes. AI-generated videos can be created that are so convincing they seem real - especially if you're not paying attention. Gizmodo recently came across a viral video purporting to show Donald Trump making a cryptic threat, and it was all thanks to Sora's capabilities.
So what happens when you post your video on Sora? It becomes public property, ripe for the taking. Other users can download and share it with impunity - and that includes posting it on other social networks, where it may be mistaken for real footage. OpenAI's decision to create a platform where content is freely shared has left many wondering whether context even matters.
In short, using an AI tool like Sora can have far-reaching consequences - not just for your online presence, but also for the environment and society at large.