Consumers in the US Are Cutting Holiday Spending Amid Rising Prices and Economic Uncertainty
As the holiday season approaches, Americans are bracing themselves for a more frugal celebration due to concerns over inflation and economic instability. According to recent surveys, many consumers plan to cut back on their spending, with some even opting out of shopping altogether.
Pricing pressures continue to weigh heavily on household budgets, with data showing that prices rose 3% in September, compared to 2.3% in April. The Conference Board's consumer confidence index has also plummeted to its lowest level since April, indicating widespread anxiety among consumers.
For some, the rising cost of living is not just a financial burden but also a source of emotional distress. "Prices for everything have gone up," said Grace Brown, 34, from Charlotte, North Carolina. "It's kind of hard to have luxuries."
The economic uncertainty surrounding President Trump's policies has led to a decline in consumer confidence. The University of Michigan's Surveys of Consumers reported a drop in confidence after the summer, and many consumers are feeling the pinch.
"I'm scrambling to find some way to preserve some aspect of magic for my children," said Ryan, a retired law enforcement officer from Texas. "I spent my life in service to my country. What he has done breaks my heart."
The impact of rising prices is not limited to essential goods; even discretionary spending is being affected. Deloitte estimates that holiday shopping could be down 4% compared to last year, while the National Retail Federation says the amount of money Americans are planning to spend this year is down 1.3%.
Some consumers are taking matters into their own hands by participating in economic boycotts and opting for alternative forms of celebration. Shari Dunn, 57, from Oregon, said she is participating in a Black Friday shopping holiday boycott, while Linda McKim Bell, 79, from Portland, Oregon, has tried not to buy anything new since Trump took office.
As consumers adapt to the new economic reality, many are turning to local businesses and community-supported initiatives as an alternative to big-box retailers. Brown said she and her fiancé will be supporting local artists in Asheville, North Carolina, this holiday season.
"It's more than just tariffs – it's everything," Dunn said. "The instability and fear" – these are the words that capture the sentiment of many Americans as they navigate the uncertain economic landscape.
As the holiday season approaches, Americans are bracing themselves for a more frugal celebration due to concerns over inflation and economic instability. According to recent surveys, many consumers plan to cut back on their spending, with some even opting out of shopping altogether.
Pricing pressures continue to weigh heavily on household budgets, with data showing that prices rose 3% in September, compared to 2.3% in April. The Conference Board's consumer confidence index has also plummeted to its lowest level since April, indicating widespread anxiety among consumers.
For some, the rising cost of living is not just a financial burden but also a source of emotional distress. "Prices for everything have gone up," said Grace Brown, 34, from Charlotte, North Carolina. "It's kind of hard to have luxuries."
The economic uncertainty surrounding President Trump's policies has led to a decline in consumer confidence. The University of Michigan's Surveys of Consumers reported a drop in confidence after the summer, and many consumers are feeling the pinch.
"I'm scrambling to find some way to preserve some aspect of magic for my children," said Ryan, a retired law enforcement officer from Texas. "I spent my life in service to my country. What he has done breaks my heart."
The impact of rising prices is not limited to essential goods; even discretionary spending is being affected. Deloitte estimates that holiday shopping could be down 4% compared to last year, while the National Retail Federation says the amount of money Americans are planning to spend this year is down 1.3%.
Some consumers are taking matters into their own hands by participating in economic boycotts and opting for alternative forms of celebration. Shari Dunn, 57, from Oregon, said she is participating in a Black Friday shopping holiday boycott, while Linda McKim Bell, 79, from Portland, Oregon, has tried not to buy anything new since Trump took office.
As consumers adapt to the new economic reality, many are turning to local businesses and community-supported initiatives as an alternative to big-box retailers. Brown said she and her fiancé will be supporting local artists in Asheville, North Carolina, this holiday season.
"It's more than just tariffs – it's everything," Dunn said. "The instability and fear" – these are the words that capture the sentiment of many Americans as they navigate the uncertain economic landscape.