Apple is reportedly embarking on a significant overhaul of its long-standing voice assistant, Siri, in a bid to transform it into an advanced AI chatbot dubbed Campos.
According to sources cited by Bloomberg's Mark Gurman, Apple plans to ditch the current Siri interface altogether and instead opt for a more interactive model reminiscent of popular chatbots from OpenAI's ChatGPT and Google's Gemini. This new approach will enable deeper software integrations, which are expected to be rolled out as part of iOS 27, iPadOS 27, and macOS 27 later this year.
While there won't be a standalone Campos app for customers, the company does intend to release updates for the current Siri iteration in iOS 26.4, which will include some much-needed features that Apple first promised back in 2024.
Apple's pivot towards an AI chatbot marks a significant shift in its approach to artificial intelligence, with the company acknowledging that it has been trailing its competitors in this area. By collaborating with Google and leveraging Gemini models, Apple is seeking to close the gap and provide a more comprehensive AI experience for its users.
However, it appears that Apple's efforts may not be limited to just Siri, as reports suggest that a wearable AI pin could be released as early as 2027. While details are still scarce, this new development suggests that Apple is committed to exploring innovative ways to integrate its AI capabilities across different platforms and devices.
According to sources cited by Bloomberg's Mark Gurman, Apple plans to ditch the current Siri interface altogether and instead opt for a more interactive model reminiscent of popular chatbots from OpenAI's ChatGPT and Google's Gemini. This new approach will enable deeper software integrations, which are expected to be rolled out as part of iOS 27, iPadOS 27, and macOS 27 later this year.
While there won't be a standalone Campos app for customers, the company does intend to release updates for the current Siri iteration in iOS 26.4, which will include some much-needed features that Apple first promised back in 2024.
Apple's pivot towards an AI chatbot marks a significant shift in its approach to artificial intelligence, with the company acknowledging that it has been trailing its competitors in this area. By collaborating with Google and leveraging Gemini models, Apple is seeking to close the gap and provide a more comprehensive AI experience for its users.
However, it appears that Apple's efforts may not be limited to just Siri, as reports suggest that a wearable AI pin could be released as early as 2027. While details are still scarce, this new development suggests that Apple is committed to exploring innovative ways to integrate its AI capabilities across different platforms and devices.