Apple has struck a deal with tech giant Google to power its Siri AI assistant using Gemini's models. The collaboration marks a significant shift in the way Apple approaches artificial intelligence, as it seeks to bolster its Siri features.
According to sources close to the matter, Apple is set to harness the capabilities of Google's Al technology to inform the development of its new AI framework. This partnership has been months in the making, with rumors surfacing last year about potential partnerships with OpenAI and Anthropic. However, it appears that Google ultimately emerged as the preferred partner.
The agreement enables Apple to tap into Google's Gemini models, which are designed to provide more accurate and informative responses for users. By leveraging these models, Apple aims to significantly enhance its Siri capabilities, including a revamped voice assistant experience set to roll out later this year.
Critics have long argued that Apple's Siri has struggled to keep pace with the likes of Amazon's Alexa and Google Assistant. However, with the introduction of Gemini-powered AI, it seems that the company is making significant strides in addressing these shortcomings.
Under the terms of the agreement, Apple will reportedly pay Google around $1 billion annually for access to its Gemini technology. The partnership also underscores the growing trend of tech giants collaborating on key projects, as companies seek to stay ahead of the curve in the rapidly evolving world of AI.
In a joint statement, Apple and Google confirmed the details of their partnership, emphasizing the potential benefits for users. "Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology," said the companies in a joint release.
According to sources close to the matter, Apple is set to harness the capabilities of Google's Al technology to inform the development of its new AI framework. This partnership has been months in the making, with rumors surfacing last year about potential partnerships with OpenAI and Anthropic. However, it appears that Google ultimately emerged as the preferred partner.
The agreement enables Apple to tap into Google's Gemini models, which are designed to provide more accurate and informative responses for users. By leveraging these models, Apple aims to significantly enhance its Siri capabilities, including a revamped voice assistant experience set to roll out later this year.
Critics have long argued that Apple's Siri has struggled to keep pace with the likes of Amazon's Alexa and Google Assistant. However, with the introduction of Gemini-powered AI, it seems that the company is making significant strides in addressing these shortcomings.
Under the terms of the agreement, Apple will reportedly pay Google around $1 billion annually for access to its Gemini technology. The partnership also underscores the growing trend of tech giants collaborating on key projects, as companies seek to stay ahead of the curve in the rapidly evolving world of AI.
In a joint statement, Apple and Google confirmed the details of their partnership, emphasizing the potential benefits for users. "Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology," said the companies in a joint release.