The UK's free-to-air television service, Freeview, has been a staple of British viewing for nearly 25 years, providing access to TV channels for millions of households across the country. Despite its enduring popularity, however, the industry's leading broadcasters are now calling for an end to the service by as early as 2034.
The move comes as a result of a shift in viewing habits, driven by the rise of smart TVs, superfast broadband, and the Netflix-led streaming revolution. As more viewers turn to online platforms for their programming, the need for a traditional TV service like Freeview is being questioned.
Campaigners, however, argue that millions of people who still rely on Freeview will be left behind if the service is scrapped. Many do not want the extra cost of a monthly broadband subscription or prefer the ease of use offered by traditional broadcast television.
One such individual is Lynette, an 80-year-old from Kent who found streaming services "irritating" and difficult to navigate. Her concerns are shared by thousands of others who have signed an online petition calling for the service to be preserved.
Research suggests that while internet-based TV may offer more flexibility and accessibility, it also poses significant challenges for vulnerable viewers. A report published earlier this year estimated that nearly 1.8 million households in the UK will still rely on Freeview by 2035, with many of these households being those most in need of support.
The industry's leading broadcasters have coalesced around a proposal to switch off digital terrestrial television (DTT) in 2034, citing the cost-effectiveness of internet-based TV. However, critics argue that this would leave a significant number of viewers without access to essential services like emergency broadcasts during times of crisis.
The debate highlights a broader tension between those who see the future of TV as online and those who prefer traditional broadcast methods. While the rise of streaming services is undeniable, it remains to be seen whether they will ultimately prove more inclusive or isolating for Britain's viewing public.
The move comes as a result of a shift in viewing habits, driven by the rise of smart TVs, superfast broadband, and the Netflix-led streaming revolution. As more viewers turn to online platforms for their programming, the need for a traditional TV service like Freeview is being questioned.
Campaigners, however, argue that millions of people who still rely on Freeview will be left behind if the service is scrapped. Many do not want the extra cost of a monthly broadband subscription or prefer the ease of use offered by traditional broadcast television.
One such individual is Lynette, an 80-year-old from Kent who found streaming services "irritating" and difficult to navigate. Her concerns are shared by thousands of others who have signed an online petition calling for the service to be preserved.
Research suggests that while internet-based TV may offer more flexibility and accessibility, it also poses significant challenges for vulnerable viewers. A report published earlier this year estimated that nearly 1.8 million households in the UK will still rely on Freeview by 2035, with many of these households being those most in need of support.
The industry's leading broadcasters have coalesced around a proposal to switch off digital terrestrial television (DTT) in 2034, citing the cost-effectiveness of internet-based TV. However, critics argue that this would leave a significant number of viewers without access to essential services like emergency broadcasts during times of crisis.
The debate highlights a broader tension between those who see the future of TV as online and those who prefer traditional broadcast methods. While the rise of streaming services is undeniable, it remains to be seen whether they will ultimately prove more inclusive or isolating for Britain's viewing public.