ASUS Shuts Down Smartphone Production Amid Business Shift
In a surprise move, ASUS has announced that it will not release any new smartphones this year, and possibly even in the future. According to Chairman Jonney Shih, the company is shifting its focus away from smartphones and exploring other opportunities.
While Shih did not confirm whether ASUS plans to completely phase out smartphone production, he acknowledged that it's a possibility. However, for now, existing phone models will continue to receive software updates and warranty assistance. The chairman hinted at ASUS's future plans, which may include AI-related projects such as robotics or smartglasses.
The news comes as no surprise, given previous reports that suggested ASUS would not introduce any new smartphones in 2026. Shih's comments indicate that the company is taking a more cautious approach, pausing production to reassess its product lineup. The announcement also highlights ASUS's commitment to supporting its existing phone models, ensuring users can still receive timely software updates and warranty assistance.
On a related note, ASUS unveiled several new products at CES earlier this month, including dual-screen laptops and gaming smartglasses. While the company's departure from smartphones may lead to fewer options in this segment, there will still be other ASUS-branded gear on the market to choose from. As for now, ASUS is leaving its smartphone future uncertain, but one thing is clear: the company is exploring new avenues to drive innovation and growth.
In a surprise move, ASUS has announced that it will not release any new smartphones this year, and possibly even in the future. According to Chairman Jonney Shih, the company is shifting its focus away from smartphones and exploring other opportunities.
While Shih did not confirm whether ASUS plans to completely phase out smartphone production, he acknowledged that it's a possibility. However, for now, existing phone models will continue to receive software updates and warranty assistance. The chairman hinted at ASUS's future plans, which may include AI-related projects such as robotics or smartglasses.
The news comes as no surprise, given previous reports that suggested ASUS would not introduce any new smartphones in 2026. Shih's comments indicate that the company is taking a more cautious approach, pausing production to reassess its product lineup. The announcement also highlights ASUS's commitment to supporting its existing phone models, ensuring users can still receive timely software updates and warranty assistance.
On a related note, ASUS unveiled several new products at CES earlier this month, including dual-screen laptops and gaming smartglasses. While the company's departure from smartphones may lead to fewer options in this segment, there will still be other ASUS-branded gear on the market to choose from. As for now, ASUS is leaving its smartphone future uncertain, but one thing is clear: the company is exploring new avenues to drive innovation and growth.
. ASUS has been kinda stuck in phone limbo for a while now 
. They're trying to stay relevant in an industry that's super saturated with competition 
. Shifting focus to AI projects is a solid move - who knows what kind of innovation they'll come up with? 
I mean, smartglasses are actually kinda cool 
. As for the future, idk... maybe we'll see ASUS become the go-to brand for gaming monitors and laptops instead 
. Either way, it's interesting to see them take a step back and reevaluate their strategy 
.
. It's like they're saying "screw it" on mobile phones for now. This makes me a bit sad because I've always liked their stuff, but at the same time, I get why they'd want to try something new. I mean, who knows what else they'll come up with? They said something about AI-related projects which sounds kinda cool 
. Not a huge fan of that part. On the bright side, it'll be interesting to see what else they come up with at CES next year 
. I mean, I know ASUS was struggling in that market anyway. But still, it's like they're abandoning ship 
The only silver lining is those new AI projects... robotics and smartglasses could be interesting 
. heard dey hav some awsum AI tech tho, maybe dey'll make somethin really cool like robot friends 
. probly jus tryin to stay competitive and see wut else is out ther 
. anywaise, Asus just tryna keep up wiv da times, not all bad 
i heard he might be working on some AI-related stuff like robotics and smartglasses which could b super interesting 
i'm low-key hyped to see what asus comes out with next year 
. But at the same time, I get what they're trying to do - diversify their portfolio and make some smart (pun intended) business decisions 
. The fact that they're investing in new products like dual-screen laptops and gaming smartglasses is pretty exciting, though! It's gonna be interesting to see how this all plays out and what kind of innovation comes from it 
I'm kinda surprised by this move, you know? ASUS was always known for having some sick gaming phones, and now they're just gonna leave that market behind? 
. Still, can't help but feel a bit disappointed about no new flagship phones this year 
It's time for us to slow down and appreciate what our current devices can do. ASUS is giving us a chance to reassess our relationship with technology and maybe even find more sustainable ways to upgrade 
. It's like when my favorite old Xbox console was discontinued... *sigh* 
. Wouldn't that be something? 
But at the same time, it's weird that they're basically abandoning ship in the smartphone space... or are they? 
Maybe this is actually a smart move, and they'll use the savings to invest in more innovative tech like AI-powered robots or smart glasses. Who knows, maybe we'll see some awesome new products from ASUS soon? 
Guess only time will tell what's next for ASUS and their phone plans 