ASUS Abandons Smartphone Lineup Amid Shift to Emerging Tech
In a move that could have significant implications for the tech industry, ASUS has confirmed it will not be releasing any new smartphones this year. According to Chairman Jonney Shih's recent comments, the company appears to be shifting its focus away from mobile devices and towards more emerging technologies.
While the exact nature of ASUS' future plans remains unclear, Shih did hint at a possible shift into AI-related projects such as robotics or smartglasses. The chairman acknowledged that smartphones may eventually become phased out, but emphasized that existing models will continue to receive software updates and warranty assistance.
The decision marks a significant pause for ASUS in the smartphone market, which was previously thought to be on hold until 2026 at the earliest. Despite this setback, the company still has other products up its sleeve, including innovative dual-screen laptops and gaming smartglasses showcased recently at CES.
It's worth noting that ASUS' departure from the smartphone segment may not have a major impact on the market, as the company already had other ASUS-branded gear available, including those new laptop and smartglasses models. However, it does mark an interesting development in the tech industry, where companies are increasingly turning their attention to emerging areas like AI and robotics.
In a move that could have significant implications for the tech industry, ASUS has confirmed it will not be releasing any new smartphones this year. According to Chairman Jonney Shih's recent comments, the company appears to be shifting its focus away from mobile devices and towards more emerging technologies.
While the exact nature of ASUS' future plans remains unclear, Shih did hint at a possible shift into AI-related projects such as robotics or smartglasses. The chairman acknowledged that smartphones may eventually become phased out, but emphasized that existing models will continue to receive software updates and warranty assistance.
The decision marks a significant pause for ASUS in the smartphone market, which was previously thought to be on hold until 2026 at the earliest. Despite this setback, the company still has other products up its sleeve, including innovative dual-screen laptops and gaming smartglasses showcased recently at CES.
It's worth noting that ASUS' departure from the smartphone segment may not have a major impact on the market, as the company already had other ASUS-branded gear available, including those new laptop and smartglasses models. However, it does mark an interesting development in the tech industry, where companies are increasingly turning their attention to emerging areas like AI and robotics.
ASUS is giving up on smartphones, huh? I mean, we all knew they were struggling in that space anyway. But still, this feels like a major shift for the company, especially with Shih talking about AI and robots... it's almost like he's saying "you know what, mobile isn't where it's at anymore". 
And I'm kinda curious to see how this plays out - will we start seeing more of these new emerging tech projects? It feels like a big opportunity for ASUS to show off their skills in other areas... and maybe even disrupt the market a bit. 
What do you think, is ASUS making a smart move or are they just abandoning ship? 
. And those laptops with dual screens? Game-changer for productivity 
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. It'll be interesting to see how they integrate AI and robotics into their products. Maybe we'll see some revolutionary new stuff from them soon 
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. What do you guys think about their new focus?
. I mean, what's next? Everyone just gonna stop making phones and start working on robots instead? 
. Maybe this is the push some other companies need to get creative too 
. We'll just have to wait and see how this whole thing plays out in the long run 
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, you know? I mean, I've had some awesome time playing around with those VivoBook laptops and ROG gaming rigs 
It's crazy how quickly AI and robotics are becoming a thing... smartglasses that can do all sorts of cool stuff? That sounds like sci-fi! 
Still, it'll be weird not having ASUS' name associated with smartphones anymore 
. Guess we'll just have to see what they come up with next 
. i guess it's good that existing models will get software updates though, that's like, really important for security and stuff... anyway, i'm kinda curious about these AI-related projects ASUS is getting into, smartglasses sound pretty cool 
... i was hoping they'd keep pushing out new smartphones with those insane gaming features and sleek designs, but i guess we'll just have to keep our eyes on those other awesome products from asus... like their dual-screen laptops 
and smartglasses 
but i guess it's all about innovation now, who knows what they'll come up with next? maybe smartglasses will be the future of tech, or maybe we'll just have robots doing everything for us 
anyway i heard jonney shih is all about robotics now so that's kinda cool... did u guys know he started as a kid with electronics and built his own computers? 
. I was also looking forward to trying out their smartglasses at CES... guess that's still gonna happen 
. anyway, still looking forward to trying out their new laptops and gaming gear 
I mean, Shih says existing models will still get updates, but what about those new laptops and smartglasses? Is that just a smokescreen? Maybe ASUS is usin' all this as a distraction while they're really workin' on somethin' big 
.