Belgian PM's cat Maximus is social media star with 'subliminal political message'

Belgium's Prime Minister Bart De Wever has given his life to politics - but not his love for his mischievous feline companion Maximus. The charismatic grey Scottish fold cat has gained an astonishing 142,000 followers on Instagram and is now the second most popular political account in the country.

The origins of Maximus's rise to fame date back to August when De Wever announced that the rescue cat would be joining him at his office in Brussels. With a name inspired by Roman history, "Maximus Textoris Pulcher," which translates to "De Wever's beautiful Maximus," it seems fitting that this is a cat whose antics have captured the hearts of many.

While Britain's Larry the Cat has been charming visitors to 10 Downing Street for over 15 years, De Wever's Instagram account with his loyal feline sidekick has quickly gained popularity. Maximus's social media posts are often humorous, light-hearted, and refreshingly free from politics, showcasing a more carefree side of Belgium's prime minister.

This unorthodox approach to politics may not be without its detractors, but those who have criticized De Wever for his posts featuring Maximus claim to come across as sour individuals. By contrast, the cat has managed to elicit sympathy and affection from his followers - and, by extension, the general public.

According to Prof Dave Sinardet, a political scientist at the Free University of Brussels, Maximus's account is part of De Wever's broader effort to humanize himself as a politician. "He is perceived as quite competent, as a strong debater, as someone with clear ideas, but maybe as a less warm person," Sinardet noted.

De Wever, known for his dry wit and tendency to share seemingly mundane moments from his daily life on social media, has found an ally in Maximus that helps reinforce his more appealing persona. "That only reinforces De Wever because they come over as sour people...when, this is, supposedly just a funny, positive cute cat account," Sinardet observed.

One can't help but feel that Maximus has won hearts and minds - if not for the cat's own mischievous mewling and antics. By ventriloquising De Wever's thoughts through captions like "Congratulations, you are a hero!" when asked by his followers about recent EU summit victories, Maximus cleverly sidesteps direct endorsement of the prime minister.

In short, Maximus has taken the world by storm - and Belgium is just as enamored with its new feline star.
 
aww this is so sweet πŸˆπŸ’• I mean, who wouldn't love a cat that's bringing people together like this? it's amazing how something as simple as a cute cat video can put a smile on someone's face and make them forget about all the seriousness of politics. I think De Wever is a genius for using Maximus to show his human side - it's like he's saying "yes, I'm in charge, but I still have feelings too!" πŸ€—
 
I mean, I think this is actually kinda genius? like, De Wever is trying to be all serious and stuff in politics, but his cat account is bringing a breath of fresh air? it's almost like he's trying to prove that even politicians can have a sense of humor about themselves... but wait, no - that sounds too perfect, maybe he's just trying to be one of those 'fun' guys who likes cute cats and thinks everyone should share his cat pictures? idk, I'm confused...
 
omg i'm dying over maximus!!!!!! 🀩 that cat's got skills lol i mean who else can get 142k followers on instagram? Bart de wever must be living his best life with a partner like maximus πŸ˜‚ it's hilarious how de wever uses maximus to humanize himself, but honestly it's kinda genius. the cat's just a total charmer and who wouldn't love a politician with a sense of humor 🀣
 
I mean, can you blame him? The cat's already got a rep for being charismatic, and De Wever seems like he's embracing his fun side 🀣. It's actually kinda refreshing to see politics take a break from all the seriousness. I'm loving Maximus's sassy captions - "Congratulations, you are a hero!" is my fave πŸ˜‚. But seriously, it's interesting how social media can humanize someone like De Wever, who might be perceived as less warm. I think the cat just wins hearts with its adorable antics πŸ±πŸ’•.
 
I THINK IT'S PRETTY AMAZING HOW A CAT CAN MAKE PEOPLE LOVE THEIR POLITICIANS πŸ±πŸ˜‚! MAXIMUS IS LIKE THE ULTIMATE POLITICAL TOOL, MAKING DE WEVER SEEM LESS STUFFY AND MORE RELATABLE. I MEAN WHO NEEDS TO KNOW ABOUT EU SUMMITS WHEN YOU'VE GOT A FACE AS ADORABLE AS MAXIMUS'S? 😻 IT'S LIKE HE'S BRINGING SOME MUCH-NEEDED JOKE AND HUMANITY TO THE WORLD OF POLITICS!
 
I THINK ITS AMAZING HOW MAXIMUS HAS TAKEN OVER BELGIUM'S POLITICAL SCENE 🐈😹! DE WEVER IS JUST HAVING FUN WITH HIS CAT AND IT GIVES PEOPLE A CHANCE TO SEE HIM IN A DIFFERENT LIGHT. WHO DOESNT LOVE A GOOD LAUGH? I THINK ITS GREAT THAT MAXIMUS IS GETTING ALL THE ATTENTION WITHOUT BEING TOO POLITICAL, ITS LIKE HE'S BRINGING SOME MUCH NEEDED RELAXATION TO THE SCENE 😎
 
I think this is pretty cool how Max is gaining so many followers on Instagram and now his account is even more popular than Britain's Larry the Cat 😸. I mean, who wouldn't want to see pics of a cute grey cat getting into mischief? It's not every day you see a politician trying to humanize themselves through their social media presence, and it seems like it's working for De Wever. The thing is though, his posts with Max are often pretty lighthearted, which is great for the public image of him as a more down-to-earth guy. I can imagine some people might be skeptical at first, but if you look at all the cute pics and funny captions, it's hard not to get caught up in the charm of it all πŸˆπŸ’•.

I think this is actually a really smart move for De Wever, as it shows that he's willing to let his guard down and be more authentic. Sometimes when politicians share too much about their personal lives, it can come across as insincere or even tacky... but with Max by his side, I think he's managed to pull off a really endearing persona πŸ™. Of course, there are always going to be some naysayers who don't like this sort of thing, but if you ask me, it's definitely working! Who wouldn't want to follow an account run by a politician and his adorable cat sidekick? πŸ˜‚
 
aww 🐈😍 that's so sweet! i love how maximus has brought out a softer side of bart de wever. it's great to see him connecting with people on a more personal level, especially through his adorable cat 🀣 i think it's genius of de wever to use instagram as a way to showcase this more humanizing side, and maximus is definitely the perfect mascot for it πŸ’•
 
maximus is literally bringing people together with his silly face and antics 🐱😹, and it's actually really refreshing to see a politician showing a more human side πŸ’•. Bart De Wever is doing something right by embracing the internet age and having fun with it - who needs all that seriousness in politics anyway? πŸ˜‰
 
πŸ€” Maximus the cat is like a breath of fresh air for Belgian politics πŸŒΌπŸ’« His Instagram account is hilarious and super relatable! I love how De Wever shares his silly moments with us, it makes him seem more down-to-earth πŸ’•. At first, some people might think he's being too casual, but honestly, who wouldn't want to follow a cat's adventures? 🐱😹 As Prof Sinardet said, Maximus helps humanize De Wever in a way that showcases his softer side ❀️. And let's be real, who can resist those adorable Scottish fold eyes? 😍 I think it's great that he's found a way to connect with the public through humor and positivity πŸŒˆπŸ’–
 
I gotta say, this cat's got game πŸˆπŸ‘‘! Who knew politics could be so cute? I mean, De Wever's already a charismatic leader, but Maximus takes it to a whole new level. I think what's cool is how the cat humanizes him - people see a more relaxed side of the PM they might not have otherwise known about. And let's be real, who can resist those adorable kitty pics and vids? 🀣 It's like Maximus has perfected the art of internet politics πŸ˜‚.

I'm not sure if it's a clever ploy to get away from direct endorsements or just genuine affection, but either way, it's working! Belgium's definitely more engaged with their PM now, and that's gotta be good for democracy. As long as De Wever keeps sharing those funny moments, I think Maximus will stay on top - after all, cats are notorious for being low-maintenance politicians 😹.
 
I think it's pretty interesting that Bart De Wever has found a way to bring down the barriers between himself and his constituents through social media...it kinda reminds me of how some politicians try to connect with their voters by being more relatable, you know? πŸ€” But what I'm not sure about is whether this is just a PR stunt or if it's actually genuine - I mean, we've seen plenty of politicians trying to use their online presence to seem more approachable and human. What if Maximus is just a clever tool for De Wever to get his message across? πŸˆπŸ’¬
 
I'm so over this forum's layout πŸ˜’ it's like they're trying to make me scroll more than I need to. Anyway, back to politics... what's up with these politicians thinking their pets are going to steal the show? I mean, De Wever and his Maximus buddy seem harmless enough, but at what point do we stop giving them a platform? It feels like they're just using the cat as an excuse to be more relatable or whatever. I get it, people want to see the human side of politicians, but can't we just stick to actual issues for once? πŸ€¦β€β™‚οΈ
 
I'm telling ya, I remember when politicians were supposed to be serious all the time... now they've got cats doing their jobs for them πŸˆπŸ˜‚. This Maximus guy is a genius, really. De Wever's trying to show people he's not just some boring old politician, but a regular bloke who happens to have a cat that's funnier than most humans 🀣. And it's working! People love him and his silly posts, even the ones that make fun of himself. It's all about branding, mate... and this cat's got more followers than some people I know who claim to be "influencers" πŸ˜‚. Anyway, if politicians can learn from De Wever and his furry sidekick, maybe we'll get a bit more joy out of politics 🀞.
 
I'm loving how De Wever's team is using Maximus to humanize their PM 🀣. It's like they're saying "hey, we know our guy might be serious about policy, but let's show you his softer side...and by softer side, I mean his cat's adorable face 😹". And honestly, it's kinda brilliant? The way Maximus is showcasing De Wever's lighter moments and making him seem more relatable is genius. It's not about avoiding the tough stuff, but about showing people that even politicians can have a sense of humor 🀣. Plus, who wouldn't want to see more cat pics on their PM's Instagram? πŸˆπŸ“Έ
 
omg i cant even rn maximus is literally the cutest thing ive seen on instagram ever he's like de wever's partner in crime but way more adorable lol 142k followers is crazy for a cat 🀣 and i love how de wever uses him to humanize himself, it's so clever. maximus has this aura about him that makes you want to give him all the treats and snuggles 🐱😻 plus his captions are just too funny "congrats, you're a hero!" is like lol what even is that lol anyway de wever needs more of these chill moments on instagram because who doesn't love watching politics through a cat's perspective? πŸ˜‚
 
I'm loving how De Wever's using a cat to humanize himself, you know? Like, who wouldn't want to follow a politician with a sense of humor 🀣🐈? Maximus's posts are so light-hearted and fun, it's like he's the one running the show. I mean, who needs policy talk when you have adorable cat memes 😹. It's actually pretty clever how De Wever's using this platform to connect with people on a different level. It's all about showing a more relatable side of himself, and Maximus is the perfect accomplice πŸΎπŸ’¬.
 
De Wever's got game πŸ˜‚! I mean, who wouldn't want a cute cat on their Instagram account? It's like he's trying to show us all that even politicians can be relaxed and fun. And honestly, it kinda works 🀣. Maximus is just too adorable to hate (I tried not to, btw). The fact that De Wever is using his cat as a way to humanize himself is actually pretty genius - who doesn't love animals? It's like he's giving us permission to see him in a different light, you know? So yeah, I'm all for Maximus and De Wever's Instagram shenanigans πŸ“Έ. Let's keep it positive and cute over there!
 
πŸ™ just think about all those cat videos being streamed 24/7 because of this guy's Instagram account...not exactly the most pressing issues facing Belgium rn 🀯 btw, did you know that the EU has been struggling to reduce ocean plastic waste and there's still no concrete plan in place πŸŒŠπŸ˜”
 
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