Big content is taking on AI – but it's far from the David v Goliath tale they'd have you believe | Alexander Avila

The Music Industry's David vs. Goliath Showdown Has Gone Awry

The music industry's recent foray into AI has resulted in a David vs. Goliath tale that doesn't quite live up to the hype. What started as a fight against tech giants using artists' recordings to train text-to-music models without permission has morphed into an industry-artist coalition rallying behind legislation that could ultimately benefit the very corporations they're trying to take down.

The US music giant Universal Music Group, alongside labels such as Warner Records and Sony Music Entertainment, recently sued two AI music startups for allegedly using their recordings in AI training without permission. However, instead of using this lawsuit as an opportunity to highlight the struggles faced by artists, UMG has since announced a deal with one of the defendants, Udio, to create an AI music platform.

This apparent backtracking on the original cause has left many wondering if the true intention behind the lawsuit was ever to protect artists' rights or simply to keep their material in the industry's control. The response from advocacy groups such as the Music Artists Coalition highlights the skepticism surrounding these efforts, with some arguing that "partnership" is merely a euphemism for artists being left on the sidelines.

The ongoing struggle between copyright law and AI technology has led to numerous lawsuits across US courts, with many artists, publishers, and studios claiming that using their material in AI training constitutes copyright infringement. However, judges are struggling to reconcile these laws, raising questions about authorship and ownership in a rapidly changing creative landscape.

While the concerns surrounding AI's impact on creative labor are valid, it seems that industry executives have found a new way to exploit artists – by convincing them to join forces against tech giants. The proposal for legislation aimed at regulating deepfakes has been met with criticism from civil liberties groups, who argue that the bill's language is vague and could lead to abuse.

In reality, many of these solutions proposed in the name of "protecting artists" may actually harm creatives and the public at large. For instance, the NO FAKES Act would create a federal digital replication right but has been criticized for its weak protections on free speech and potential for exploitation.

The root of this issue lies not with AI itself, but with the industry's long history of exploiting artists' labor and aggressively expanding copyright against public interest. The recent attempt to rally behind legislation protecting artists from AI highlights how entertainment executives use these efforts as a distraction while quietly pocketing billions in deals with tech companies.

A more effective strategy for artists would be to organize themselves through unions, securing meaningful protections against AI through collective bargaining. This is precisely what unionised creative workers have achieved, and it's time for industry executives to listen to their voices rather than selling them out as training data for big tech's benefit.
 
I dont think this whole thing is about artists fighting for rights anymore its just a clever PR move by the big labels to keep their grip on the music industry 🤑. They're using the AI debate as an excuse to make more money off of it and they don't care if its at the expense of artists' well-being. I mean think about it, one of the defendants even got a deal with UMG to create an AI platform for them! Its like they're saying "we want you to join forces with us against tech giants so we can keep making money off of your work". Give me a break 🙄
 
🤔 idk man... i think the music industry is just trying to shift the blame from themselves being lazy with copyright laws to this AI thingy. like, we all know they're just trying to keep their power and profits going, but now it's "oh no, AI is a threat!" 🙄

anywayz, i feel for the artists who are struggling to make ends meet and have to deal with these corporate giants exploiting them. but at the same time, i dont think it's all on the industry's shoulders... like, shouldn't we be having this convo about how we can protect our creative rights in a way that doesn't just benefit big corporations? 🤷‍♂️

i mean, what's good is that people are finally talking about these issues and demanding change. but let's not forget that the real solution lies with the artists themselves organizing and standing up for their rights. unions and collective bargaining are where it's at! 💪
 
omg can u believe this?! 😱 they're trying to sell us out behind our backs. like literally, the music industry is supposed to be about creatives making a living from their art but instead they're all about lining their pockets with cash and exploiting artists' labor. it's not even about AI anymore, it's just about maintaining control and keeping us in the dark.

i mean think about it - what was the original point of suing those AI startups? to protect our rights as artists or just so we wouldn't be able to use them for free? 🤔 i knew it. they're just trying to create a smokescreen while quietly getting on good terms with tech companies and making bank from their "innovation".

this is exactly what's wrong with the industry - they're all about profit over people, and they'll stop at nothing to keep us in line. but we can't be silenced! 💪 we need to organize ourselves, unionize, and fight for our rights as creatives. no more being treated like disposable assets or training data for big tech's benefit. it's time for a change! 🌟
 
The music industry always finds a way to screw over the artists, lol 😒. First, they use AI to train models without permission, then they sue startups that try to fight back, and now they're just making deals with the enemy to save their own skin 🤑. It's like they're all in on some massive scam together. The fact that they're trying to sell us a bill of goods with the NO FAKES Act is just laughable - it's just another way for them to line their pockets while passing off weak protections as if it's a win for artists 🙄. We need unionized creative workers to stand up for themselves, not industry execs who are only looking out for their own interests 💸.
 
I'm so over this whole AI thing 🙄🎵... Like, I get that artists need protection from corporations exploiting their work, but come on, the music giants are just trying to maintain control 🔒. Universal Music Group is basically a perfect example of this - they sue two startups and then join forces with one of them? It's like they're saying "Hey, we care about you artists, but only if you sign up for our exclusive club 🤝". And don't even get me started on the legislation proposals... it's all just a bunch of smoke and mirrors 🔮. The real issue is that the industry has been exploiting artists for decades and now they're using this AI nonsense as a way to keep them in line 🚫.

I mean, what if we organized our own unionized creative worker collective instead? 🤝👥 We could negotiate better deals with tech companies and actually protect ourselves from exploitation. It's time for the industry executives to listen to us artists rather than trying to sell us out 😒. And can we please just move away from the whole "partnership" euphemism? 💔 It's not about working together, it's about preserving power imbalances in the creative industries 🤯.
 
🤔 I'm not sure if the music industry is really fighting for artists' rights or just trying to keep control over their own material 🤑. I mean, they sue companies using their recordings without permission, but then partner with one of those same companies to create an AI platform? It just seems like a big PR stunt to me 📺. And what's up with all the lawsuits and legislation? Can't we just have some clear guidelines on how to use AI in music creation? 🤷‍♂️

The thing that really gets my goat is when industry execs try to spin this as "protecting artists" while they're actually just using it as an excuse to do more of the same old thing 🙄. I mean, wouldn't it be better if artists had a real say in how their work is used and shared? Instead of being treated like training data for AI algorithms 😒.

I guess what I'm trying to say is that we need some real change in the music industry, not just more PR and legislation 📊. Maybe it's time for artists to take matters into their own hands and organize themselves through unions or something? That way, they can actually negotiate for fair treatment and compensation 💪.
 
🤔 AI in the music industry has become a joke. Everyone's trying to save artists from tech giants, but I think they're just using it as an excuse to keep their grip on control. 🤑 Those labels are always looking for ways to exploit artists' creativity and now they're trying to sell them out again by convincing them to join forces against the very companies that are hurting them.

It's all about power and money, not about protecting creatives. I mean, come on, if you really cared about artists, you'd be organizing them into unions and fighting for real change, not just using legislation as a way to silence dissenting voices. And let's be real, the NO FAKES Act is just a joke. It's weak protections and a huge opportunity for abuse. 🚫

I'm so tired of the industry playing this game of "us vs. them" and trying to control the narrative. Artists need to wake up and stop being pawns in their own exploitation. Let's talk about real solutions, like unionized creative workers securing meaningful protections against AI. That's the only way we'll ever see true change in the music industry. 💪
 
Ugh 🤯 I'm so done with the music industry's attempt to co-opt the whole "protecting artists" vibe 🎵. It feels like they're just using this AI thing as a smokescreen to keep their stranglehold on the creative industry 💼. Like, we already know about copyright law being basically a tool for them to stifle innovation and limit free speech 🤫. Now they're trying to get legislation that's basically just a way to keep artists in line 👀.

I mean, have you seen the NO FAKES Act? It's like they took every bad idea from the past 20 years and mashed them all together into one big mess 🤯. And don't even get me started on Udio and Universal Music Group making a deal behind our backs 🙄. It's like, hello! We're the ones who make the music here, not you corporate overlords 💸.

We need to organize ourselves and fight back against this kind of exploitation 🌪️. Unionizing is key – we can negotiate real protections for ourselves and create a more equitable industry where everyone gets paid fairly 💕. No more selling out our labor to big tech just to get a quick buck 💸. It's time to take control of our own creative destinies 🔥.
 
idk how i feel about this whole music industry thing 🤔 u mean to tell me that they're just gonna use ai to exploit artists even more? like, can't they just leave us alone? 🙄 the lawsuit was supposed to be about protecting artists but now it's all about "partnerships" and "collaboration"... sounds like corporate speak to me 😒 what i really want is for artists to unionize and take control of their own destiny. that way we can fight against ai and big tech together 👊
 
Ugh, come on! Industry execs are really testing our patience now 🤯. They start all this drama about protecting artists' rights just so they can keep raking it in from deals with AI companies 🤑. The Udio deal is like a slap in the face to all those artists who fought for their rights in the first place 😒. It's clear that UMG and other labels are more interested in line-dancing around the issue than actually making real change 💃.

And don't even get me started on this whole "partnership" thing 🤝. If that's really what they're going for, then why not just make it an open-source platform where everyone can contribute? Instead of trying to spin it as some kind of benevolent gesture, let's call it out for what it is: a way to keep artists in their place while the big guys reap all the benefits 🤑. It's time for industry execs to stop playing both sides and start listening to the people who actually create the music 💪.
 
🤔 I'm not buying the whole "artists vs tech giants" narrative here 🚫. It feels like a clever PR stunt by the record labels to keep artists under control 😒. They're using the lawsuit thingy to get artists on their side, but really they just want to maintain their grip on the industry 💼.

And don't even get me started on this legislation proposal 🤷‍♀️. It's all about lining the pockets of industry execs while pretending to protect artists' rights 🤑. The NO FAKES Act is a joke, and I'm not surprised civil liberties groups are speaking out against it 👊.

We need artists to unionize and take matters into their own hands 💪. That way they can negotiate for real protections against AI exploitation, rather than just playing into the hands of corporate interests 🤝. Until then, I'll remain skeptical about these "artist-led" initiatives 💔.
 
I'm still shook about this whole thing 🤯. It seems like the music industry's main goal is to keep artists in check instead of actually fighting for their rights 🤑. This Udio deal with Universal Music Group is a huge red flag - if they're making deals with the very companies that are allegedly exploiting artists, what's the point of the lawsuit? 🤔 It just looks like a PR stunt to me 📣.

I'm all about artists having control over their work and being fairly compensated for it 💸. The problem is that the industry executives only care about maintaining power and profits 🤑. They're using the whole AI thing as a way to create more drama and distract us from the real issue - their exploitation of artists' labor 👥.

The NO FAKES Act might seem like a good idea at first, but trust me, it's got some major flaws 🚫. I'd much rather see artists organizing themselves through unions and fighting for real change 💪. It's time for industry executives to listen to the voices of creatives instead of just using them as training data for big tech 📊.

It's disheartening to see all this fuss over AI when there are real issues at play here 🤕. The music industry needs to get its priorities straight and start fighting for artists' rights instead of just trying to stay relevant 💥.
 
I'm so over this whole thing... 🤯 It feels like the music industry is just trying to keep their grip on control. First they're all about protecting artists' rights, then they're teaming up with AI startups behind our backs and now they're proposing legislation that sounds like a total cop-out.

I mean, seriously, what's in it for them? They're just using these lawsuits and proposals as a smokescreen to distract us from the fact that they're still making bank off artists' labor. And don't even get me started on this NO FAKES Act - it sounds like a total joke. Who's behind the scenes really benefiting from all this?

You know what would be more effective? If artists actually organized themselves and demanded better protections through unions. That's how you create real change, not by fighting against tech giants with a bunch of empty promises. 🤝 It's time for industry executives to listen to their own workers rather than just lining their pockets.
 
AI in music industry is a whole mess 🤯. I mean, you'd think they're fighting for artists' rights, but really they just wanna keep control over everything 🎵. This Udio deal with Universal Music Group, it's like they're giving the industry a free pass to exploit their material again 💸. The music industry has always been about making money off artists, and now they're trying to justify it by saying "we're protecting you" 🙄.

Artists need to come together and form unions, that's the only way they'll get fair treatment 🌟. Collective bargaining is key here, not some watered-down legislation that just benefits the big guys 👊. We can't keep relying on the same old system that's been used to screw artists over for so long. It's time for a change 🔄.
 
I'm so confused about this whole music industry thing 🤯. On one hand, you've got artists fighting for their rights against these massive corporations using AI without permission. That's like a David vs Goliath battle, and it feels right that they're standing up for themselves. But now, I hear the same companies are suing startups that want to create AI music platforms... and then offering deals with those startups instead? It doesn't add up 🤔.

It's all about control, in my opinion. These big corporations don't want artists getting too powerful or making their own decisions. They just want to keep using our work for their own gain and then claiming it's "partnership" when we finally start to organize ourselves. It's like they're saying, "Hey, we'll let you join forces against the tech giants... but only if you agree to stay in line and not rock the boat 🚣‍♀️."
 
I think the whole thing is super shady 🤑. It feels like the labels are just trying to keep artists in the dark about how their music is being used, while pretending to be all about protecting their rights. And now they're forming a coalition with the very companies they're supposed to be taking down? Red flag 🚨. I mean, what's really going on here? Is this some kind of PR stunt to make artists look like they're fighting for themselves when in reality, it's just more control for the labels.
 
this whole thing is just so messed up 🤯 u can tell they're more worried about keeping control of the music industry than actually fighting for artists' rights 🎵 it feels like they're trying to convince us that they care when really they're just looking out for their own interests 💸 the fact that they're proposing legislation with weak protections on free speech is just ridiculous 🤦‍♂️ and the whole deal with udio is just a prime example of how industry execs will do whatever it takes to keep artists in the dark 🕵️‍♀️ unionization is the real solution here, not some half-baked legislation that's going to end up benefiting corporate interests 💔
 
AI music platforms are a double-edged sword 🗡️💥. On one hand, they could bring new opportunities for creators to monetize their work 🤑🎨. On the other hand, it's easy to see how labels might exploit this trend to keep artists in the dark 🔒👀. The real issue here is the industry's history of treating artists like commodities, not people 👥💼.

I'm all for artists organizing themselves and fighting for fair compensation 💸🎤. But when labels start selling out their own talent just to get ahead of the tech game 📈🚫, it's time for a reckoning 🔊👊. The industry needs to prioritize artist empowerment over profit margins 🤑💖.

It's also worrying that legislation aimed at protecting artists might actually be used to stifle free speech and creativity 🤔🎭. We need to be careful not to create more problems than we solve 💡🌐.
 
Wow 🤯 this whole thing is super weird... like they're trying to create an AI platform that uses Udio's own music against the artists who didn't sign up for it 😒

Interesting how the labels are suddenly "rallying behind legislation" when it benefits them more than anyone else 🤑
 
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