Bunnings Wins Right to Use Facial Recognition on Customers After Court Ruling
A tribunal has given the green light for Bunnings Hardware to use facial recognition technology to scan and track its customers' faces in an effort to combat crime. The decision comes after the Australian privacy commissioner initially ruled that the practice breached customer privacy.
The tribunal found that while Bunnings did not properly inform customers that their faces were being scanned, using facial recognition was justified for the purpose of protecting staff and customers from violent behavior. The company had deployed the technology in 62 stores across New South Wales and Victoria since 2019 to identify banned individuals who attempted to shoplift or cause trouble.
However, the tribunal agreed with Bunnings that its system had not caused disproportionate harm to customers' privacy, considering the benefits of providing a safer shopping environment. It also acknowledged that false positives were manually reviewed and discarded by staff.
Critics argue that facial recognition technology can be prone to errors, particularly for people from non-white or male backgrounds. The tribunal heard evidence about violent incidents in Bunnings stores, which led to concerns about customer safety.
Bunnings' managing director Mike Schneider hailed the ruling as a victory, stating that the company's priority was always the safety of its team, customers, and suppliers. The office of the Australian information commissioner welcomed the decision but acknowledged it would consider appealing the tribunal's findings.
The ruling highlights ongoing debates about balancing individual privacy with public safety in the digital age.
A tribunal has given the green light for Bunnings Hardware to use facial recognition technology to scan and track its customers' faces in an effort to combat crime. The decision comes after the Australian privacy commissioner initially ruled that the practice breached customer privacy.
The tribunal found that while Bunnings did not properly inform customers that their faces were being scanned, using facial recognition was justified for the purpose of protecting staff and customers from violent behavior. The company had deployed the technology in 62 stores across New South Wales and Victoria since 2019 to identify banned individuals who attempted to shoplift or cause trouble.
However, the tribunal agreed with Bunnings that its system had not caused disproportionate harm to customers' privacy, considering the benefits of providing a safer shopping environment. It also acknowledged that false positives were manually reviewed and discarded by staff.
Critics argue that facial recognition technology can be prone to errors, particularly for people from non-white or male backgrounds. The tribunal heard evidence about violent incidents in Bunnings stores, which led to concerns about customer safety.
Bunnings' managing director Mike Schneider hailed the ruling as a victory, stating that the company's priority was always the safety of its team, customers, and suppliers. The office of the Australian information commissioner welcomed the decision but acknowledged it would consider appealing the tribunal's findings.
The ruling highlights ongoing debates about balancing individual privacy with public safety in the digital age.