Google's plans to 'onboard kids' into its ecosystem, as revealed in internal documents, suggest the tech giant's goal is to train schoolchildren to be loyal customers from a young age. The documents, linked to a massive lawsuit filed against Google and other tech giants, indicate that investing in schools can lead to "brand trust and loyalty over their lifetime." This strategy appears to be built on the idea that getting kids into Google's ecosystem early will foster long-term customer loyalty.
The documents, which have been heavily redacted, also highlight the challenges of bringing YouTube to schools. Despite efforts to make the platform safe for students, concerns about mental health and addiction persist. A 2024 presentation shows a slide stating that many regret wasting time on YouTube, which can lead to distraction from work or even bedtime.
Google has maintained in an emailed statement that "YouTube does not market directly to schools" and that administrators maintain control over platform usage, requiring parental consent for students under 18. However, the documents appear to contradict this claim, suggesting a more direct approach to targeting young users.
The jury selection for the social media addiction trial is set to begin on January 27th, 2026, highlighting the ongoing controversy surrounding Google's plans and actions related to child online safety and digital literacy.
The documents, which have been heavily redacted, also highlight the challenges of bringing YouTube to schools. Despite efforts to make the platform safe for students, concerns about mental health and addiction persist. A 2024 presentation shows a slide stating that many regret wasting time on YouTube, which can lead to distraction from work or even bedtime.
Google has maintained in an emailed statement that "YouTube does not market directly to schools" and that administrators maintain control over platform usage, requiring parental consent for students under 18. However, the documents appear to contradict this claim, suggesting a more direct approach to targeting young users.
The jury selection for the social media addiction trial is set to begin on January 27th, 2026, highlighting the ongoing controversy surrounding Google's plans and actions related to child online safety and digital literacy.