Delta Air Lines has made a dramatic U-turn on its stance towards Gulf carriers, with the airline announcing a new nonstop flight to Riyadh, Saudi Arabia, next year. The move comes after years of criticism from Delta and other US airlines, which claimed that state-backed Gulf carriers were receiving unfair subsidies.
The new route will be operated by Delta's premium-heavy Airbus A350-900, featuring business class, premium economy, and coach. The flight will cover the 7,000-mile distance between Atlanta and Riyadh, marking a significant expansion of Delta's presence in Saudi Arabia.
This latest move marks a sharp shift for Delta, which previously claimed that Gulf carriers were "trade violators and cheaters" due to their state-backed subsidies. However, with the pandemic having disrupted global air travel, market dynamics have changed, and partnerships with Gulf airlines are now seen as a way to access Asia and India.
Riyadh Air, the new Saudi flag carrier, which was announced last year, will also be involved in the partnership, providing additional access to key markets. The airline aims to boost business and tourism in the region through its network of over 100 destinations by 2030.
Despite this move, Delta still faces a perception hurdle with American travelers due to long-standing political and cultural differences between Saudi Arabia and the US. Women under 21 require a male guardian's approval for their choices about healthcare and education, and alcohol consumption is prohibited in the country.
According to Delta CEO Ed Bastian, Americans are "not quite sure" about visiting Saudi Arabia, but he expects the service to gain popularity over time. The airline also codeshares with Saudia, another Saudi flag carrier, allowing passengers to earn points on each other's flights.
This latest move marks a significant shift for US airlines, which have previously struggled to compete with state-backed Gulf carriers. With changing market dynamics and growing demand for air travel, partnerships with Gulf airlines are now seen as an opportunity rather than a threat.
The new route will be operated by Delta's premium-heavy Airbus A350-900, featuring business class, premium economy, and coach. The flight will cover the 7,000-mile distance between Atlanta and Riyadh, marking a significant expansion of Delta's presence in Saudi Arabia.
This latest move marks a sharp shift for Delta, which previously claimed that Gulf carriers were "trade violators and cheaters" due to their state-backed subsidies. However, with the pandemic having disrupted global air travel, market dynamics have changed, and partnerships with Gulf airlines are now seen as a way to access Asia and India.
Riyadh Air, the new Saudi flag carrier, which was announced last year, will also be involved in the partnership, providing additional access to key markets. The airline aims to boost business and tourism in the region through its network of over 100 destinations by 2030.
Despite this move, Delta still faces a perception hurdle with American travelers due to long-standing political and cultural differences between Saudi Arabia and the US. Women under 21 require a male guardian's approval for their choices about healthcare and education, and alcohol consumption is prohibited in the country.
According to Delta CEO Ed Bastian, Americans are "not quite sure" about visiting Saudi Arabia, but he expects the service to gain popularity over time. The airline also codeshares with Saudia, another Saudi flag carrier, allowing passengers to earn points on each other's flights.
This latest move marks a significant shift for US airlines, which have previously struggled to compete with state-backed Gulf carriers. With changing market dynamics and growing demand for air travel, partnerships with Gulf airlines are now seen as an opportunity rather than a threat.