Elon Musk's Twitter Purge Backfires: Why One Account Landed on the Cutting Room Floor
In a bizarre twist, Twitter's much-hyped purge of legacy blue check marks has resulted in only one high-profile account losing its coveted verification badge. Instead of a systematic overhaul, the platform appears to have targeted a single account from a major publication that Musk dislikes.
The New York Times' main account was unexpectedly stripped of its blue check mark over the weekend, despite having expressed its intent not to pay for verification. The decision comes as Twitter has been touting its new subscription-based model, where users must pay $8 per month to join the platform's Twitter Blue service and maintain their verified status.
However, it appears that Musk has selectively applied his purge, leaving many legacy blue check holders intact – albeit with a new label appended to their verification mark. The updated language makes it unclear whether verified accounts are notable individuals or simply users who have paid to join Twitter Blue.
Musk's decision seems to be more of an odd whim than a calculated policy change. His long-standing campaign against "legacy" blue checks has been met with resistance from prominent users, including actor William Shatner and anti-bullying activist Monica Lewinksy. Experts warn that the new label could make it easier for people to scam or impersonate high-profile users.
By muddying the reason accounts are verified, Twitter's verification system may ultimately drive more revenue – a goal that Musk has stated is crucial in helping him pay off significant debt after acquiring the platform for $44 billion. The move also sets a precedent for how the platform will handle verification moving forward, leaving many wondering what other changes are in store.
As Twitter continues to evolve under Musk's leadership, one thing is clear: the platform's users are left scratching their heads over the latest confusing and contradictory update.
In a bizarre twist, Twitter's much-hyped purge of legacy blue check marks has resulted in only one high-profile account losing its coveted verification badge. Instead of a systematic overhaul, the platform appears to have targeted a single account from a major publication that Musk dislikes.
The New York Times' main account was unexpectedly stripped of its blue check mark over the weekend, despite having expressed its intent not to pay for verification. The decision comes as Twitter has been touting its new subscription-based model, where users must pay $8 per month to join the platform's Twitter Blue service and maintain their verified status.
However, it appears that Musk has selectively applied his purge, leaving many legacy blue check holders intact – albeit with a new label appended to their verification mark. The updated language makes it unclear whether verified accounts are notable individuals or simply users who have paid to join Twitter Blue.
Musk's decision seems to be more of an odd whim than a calculated policy change. His long-standing campaign against "legacy" blue checks has been met with resistance from prominent users, including actor William Shatner and anti-bullying activist Monica Lewinksy. Experts warn that the new label could make it easier for people to scam or impersonate high-profile users.
By muddying the reason accounts are verified, Twitter's verification system may ultimately drive more revenue – a goal that Musk has stated is crucial in helping him pay off significant debt after acquiring the platform for $44 billion. The move also sets a precedent for how the platform will handle verification moving forward, leaving many wondering what other changes are in store.
As Twitter continues to evolve under Musk's leadership, one thing is clear: the platform's users are left scratching their heads over the latest confusing and contradictory update.