Top Independent Artist Group Talent Flock to Firm Amid Agency Layoffs Crisis, With Former WME Partner Nir Caspi at Helm.
In a significant coup for the alternative full-service agency space, Independent Artist Group (IAG) has welcomed long-time WME partner Nir Caspi as its new head of non-scripted & new media and chief growth officer. The move marks another major talent acquisition in recent months for IAG, which continues to expand under the leadership of CEO Jim Osborne and president Kyle Loftus.
As part of his dual role, Caspi will oversee IAG's alternative & factual division, while also driving digital media initiatives. He will be responsible for identifying new business opportunities for the firm and expanding its services, a key plank in IAG's ambitious growth strategy. This appointment highlights the agency's commitment to innovation and its focus on empowering businesses to meet emerging market needs.
Caspi brings a wealth of experience in non-scripted TV, documentaries, digital media, sports, and creator economy credits, having worked across multiple sectors during his time at WME. Notable credits include helping build Netflix's "Queer Eye" reboot and expanding it into various extensions, including licensing and retail spinoffs.
"IAG has demonstrated a willingness to invest in strategic and transformational growth under the leadership of Jim Osborne and Kyle Loftus," Caspi said in a statement. "They have the resources and will to continue their growth trajectory, as well as excellent clients and signing momentum, which is why I am extremely excited to join their team."
IAG's CEO and president, Osborne and Loftus, praised Caspi, saying that he embodies the kind of leadership they look for – someone who understands both the evolving marketplace and how to empower businesses to meet that need. With Caspi on board, IAG will be well-placed to navigate the rapidly changing entertainment industry landscape and capitalize on emerging trends in influencer-driven content.
The appointment comes as IAG continues its expansion, following recent hires and promotions within the agency. The firm's growth trajectory has been driven by its commitment to innovation and strategic partnerships, cementing its position as a top alternative to the Big 3 agencies.
In a significant coup for the alternative full-service agency space, Independent Artist Group (IAG) has welcomed long-time WME partner Nir Caspi as its new head of non-scripted & new media and chief growth officer. The move marks another major talent acquisition in recent months for IAG, which continues to expand under the leadership of CEO Jim Osborne and president Kyle Loftus.
As part of his dual role, Caspi will oversee IAG's alternative & factual division, while also driving digital media initiatives. He will be responsible for identifying new business opportunities for the firm and expanding its services, a key plank in IAG's ambitious growth strategy. This appointment highlights the agency's commitment to innovation and its focus on empowering businesses to meet emerging market needs.
Caspi brings a wealth of experience in non-scripted TV, documentaries, digital media, sports, and creator economy credits, having worked across multiple sectors during his time at WME. Notable credits include helping build Netflix's "Queer Eye" reboot and expanding it into various extensions, including licensing and retail spinoffs.
"IAG has demonstrated a willingness to invest in strategic and transformational growth under the leadership of Jim Osborne and Kyle Loftus," Caspi said in a statement. "They have the resources and will to continue their growth trajectory, as well as excellent clients and signing momentum, which is why I am extremely excited to join their team."
IAG's CEO and president, Osborne and Loftus, praised Caspi, saying that he embodies the kind of leadership they look for – someone who understands both the evolving marketplace and how to empower businesses to meet that need. With Caspi on board, IAG will be well-placed to navigate the rapidly changing entertainment industry landscape and capitalize on emerging trends in influencer-driven content.
The appointment comes as IAG continues its expansion, following recent hires and promotions within the agency. The firm's growth trajectory has been driven by its commitment to innovation and strategic partnerships, cementing its position as a top alternative to the Big 3 agencies.
. On one hand, you gotta love that he’s bringing some serious expertise to the table – those Netflix credits aren’t just for show 
. But on the other hand, it feels like he’s leaving behind some good people at WME...anyway, IAG seems like a solid bet for Caspi and hopefully this move pays off 
! I mean, can you imagine having one of those super talented people at your school's drama club or music group? Nir Caspi is like the ultimate talent hunter and he's bringing all that expertise to IAG now! It's amazing how they're expanding their services and focusing on digital media initiatives... reminds me of our school's virtual events, you know how they've been doing so well lately? 
. It's like they're trying to escape the mess or something 
. But seriously, Nir Caspi seems like a solid hire, he's got some impressive credits under his belt 
. And with Caspi at the helm, it's likely we'll see more innovative services and digital initiatives from them soon 
. Just hope they can live up to their growth trajectory hype 
!
... it's like they're trying to hold on to an outdated business model that just isn't working anymore 
. But at the end of the day, it's all about empowering businesses to meet emerging market needs. That's the kinda growth strategy that'll keep them ahead of the curve 
. And now he's joining IAG as their new head of non-scripted & new media and chief growth officer? Game. Changer. 
. Caspi's wealth of experience in non-scripted TV, documentaries, digital media, sports, and creator economy credits is going to bring some serious firepower to the table 
And with Caspi on board, I think they're going to crush it in the entertainment industry landscape 
bringing w/ him expertise in non-scripted & digital media 
sports & creator economy 
and innovation 
IAG got this 
with Jim Osborne and Kyle Loftus leadin the way 
