Google has issued a warning against creating "bite-sized" content specifically for Large Language Models (LLMs), citing that this approach can harm search rankings in the long term.
The advice comes from Google's John Mueller and Danny Sullivan, who appear on their podcast "Search Off the Record." They argue that breaking down content into smaller chunks, often referred to as "content chunking," is a misconception. According to Sullivan, this approach is not based on signals used by Google to improve search rankings.
Instead, Mueller emphasizes the importance of creating content for humans rather than machines. This approach ensures long-term exposure in search results, as human behavior remains an essential signal for Google. By focusing on writing for humans, creators can develop a more sustainable strategy for SEO.
Mueller's warning highlights the potential pitfalls of chasing the latest SEO trends without understanding their underlying mechanisms. He notes that if content is created with the primary intention of pleasing LLMs, it may not carry over to future search algorithm updates. Google appears to be shifting its focus toward content written for humans, which could lead to a long-term advantage in search rankings.
This warning serves as a reminder for creators and SEO professionals to prioritize creating high-quality content that resonates with human audiences, rather than relying on short-term gains through gimmicks like content chunking.
The advice comes from Google's John Mueller and Danny Sullivan, who appear on their podcast "Search Off the Record." They argue that breaking down content into smaller chunks, often referred to as "content chunking," is a misconception. According to Sullivan, this approach is not based on signals used by Google to improve search rankings.
Instead, Mueller emphasizes the importance of creating content for humans rather than machines. This approach ensures long-term exposure in search results, as human behavior remains an essential signal for Google. By focusing on writing for humans, creators can develop a more sustainable strategy for SEO.
Mueller's warning highlights the potential pitfalls of chasing the latest SEO trends without understanding their underlying mechanisms. He notes that if content is created with the primary intention of pleasing LLMs, it may not carry over to future search algorithm updates. Google appears to be shifting its focus toward content written for humans, which could lead to a long-term advantage in search rankings.
This warning serves as a reminder for creators and SEO professionals to prioritize creating high-quality content that resonates with human audiences, rather than relying on short-term gains through gimmicks like content chunking.
does that mean we should stop reading in-depth articles and just watch video summaries instead? 
isn't Google's main goal to make life easier for us or something?
i'm literally freaking out about this news! so google is telling us to STOP BREAKING DOWN OUR CONTENT into tiny little chunks just because LLMs are a thing 
?!?! i mean, come on! who wants to read a series of tweets when you can have a juicy long-form article with real substance? 
. it's like, google's trying to tell us something here... that our content needs to be more than just clickbait headlines and short paragraphs. we need to write from the heart, share our passions, and connect with our audience on a deeper level 
.
seriously though, google's focus on human-centered content makes so much sense. let's all just take a deep breath and get back to creating real stuff that matters 
.
. And trust me, if we create content for the right reason, we won't need all these "gimmicks" like content chunking. Google's got our backs by warning us about this trend – let's listen up and start making some real, human-centered content 
.
️. Google's warning about content chunking feels kinda obvious 
... but still 
. I mean, if you're gonna create bite-sized content just to game the system 
, it's not gonna last 
. It's all about writing for real people 
, not just algorithms 
, so if you focus on that 
! Don't get me wrong, I love a good SEO tip 
.
it's like, can't we just keep it real with our audience instead of trying to manipulate google's algorithms? 
But seriously, if it's just about pleasing the machines, isn't that kinda like writing for a robot instead of an actual person? I mean, don't get me wrong, quality content is key, but what if you're not even sure what the humans want? 
... or am I? 
And what about all those tiny articles that are still getting tons of views? Are they really hurting anyone? 
Anyway, I guess what I'm saying is, it's hard to know for sure what's best without seeing some data 
.
. Can't we just focus on making stuff that people like instead of worrying about whether Google will like it too?