Sebastiaan de With, co-founder of popular iPhone camera app Halide, is making a highly anticipated move to join Apple's design team. In a thread on social media, he expressed his excitement about working alongside "the very best team in the world" on his favorite products.
The appointment marks an intriguing development for Apple, which has been seeking to solidify its stance on design since Jony Ive's departure from the company last year. With de With on board, it's likely that the focus on photography and videography will continue to be a key aspect of Apple's product strategy.
As co-founder of Halide, de With brings extensive knowledge of camera app development, having also worked on other notable projects such as Lux, the parent company behind Halide. Prior to joining Halide, he collaborated with Apple on several properties, including iCloud, MobileMe, and Find My apps.
It's unclear whether de With's departure from Halide will lead to significant changes for the app or its parent company, Lux, which also includes popular photography and videography apps Kino, Spectre, and Orion. One thing is certain, however - Apple's design philosophy has been feeling somewhat disjointed since Ive's exit, leading to a mixed reaction to recent moves such as Liquid Glass. With de With now part of the team, it remains to be seen whether he will help restore a sense of cohesion to the company's approach.
The appointment marks an intriguing development for Apple, which has been seeking to solidify its stance on design since Jony Ive's departure from the company last year. With de With on board, it's likely that the focus on photography and videography will continue to be a key aspect of Apple's product strategy.
As co-founder of Halide, de With brings extensive knowledge of camera app development, having also worked on other notable projects such as Lux, the parent company behind Halide. Prior to joining Halide, he collaborated with Apple on several properties, including iCloud, MobileMe, and Find My apps.
It's unclear whether de With's departure from Halide will lead to significant changes for the app or its parent company, Lux, which also includes popular photography and videography apps Kino, Spectre, and Orion. One thing is certain, however - Apple's design philosophy has been feeling somewhat disjointed since Ive's exit, leading to a mixed reaction to recent moves such as Liquid Glass. With de With now part of the team, it remains to be seen whether he will help restore a sense of cohesion to the company's approach.
. I've used Halide so many times, and now it's amazing to know that he'll be bringing his expertise to the table. I'm curious to see how it'll affect the app, but hopefully, we'll get some fresh new features 
. It's like they're saying, "Hey, we got this design thing figured out!" 
With him on board, maybe we can finally get back to that seamless iPhone experience 
this changes EVERYTHING for their photography and videography focus, im hyped!!! as co-founder of halide he knows camera app dev inside out, it'll be sick to see him work on iphones and macs 
fingers crossed de with brings back that apple magic 
! As someone who uses his apps all the time, I've seen firsthand how much of a difference his expertise can make. He's literally on top of what people want in camera apps and I love that he's bringing that know-how to Apple. It's no surprise they're stoked to have him on board 
. Now, fingers crossed it'll bring some much-needed consistency to their design direction...
it makes such a huge difference in taking pics and vids. I'm low-key worried about what this means for Halide tho 
either way, I'll be keeping an eye on it! 
His experience with camera app development is super valuable, especially considering his work on Halide & Lux. I think it'll be interesting to see how he influences the focus on photography and videography in future Apple products 
. And don't even get me started on Liquid Glass - that thing was like someone threw up on my screen and called it "innovation". I'm sure the design team at Apple will be super stoked to have another expert come in and try to fix all the mess they made after Jony Ive left 
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. But seriously, who needs all that drama when they can just have Sebastiaan de With's expertise? I mean, the guy's like a photography ninja – he's already saved the world with his Halide app, and now he's off to save it again (but this time from bad design decisions) 
. Can't wait to see what kinda magic he'll whip up at Apple! 
. Hopefully, this'll help stabilize things a bit. Maybe we won't get any more Liquid Glass mishaps? 
Fingers crossed for a cohesive look and feel from Apple now! 
! He's been all over the photography scene for ages with Halide and Lux, it was only a matter of time before he brought his expertise to the big leagues 
? It'll be interesting to see how Halide and Lux adapt without de With at the helm, but Apple's design philosophy has been a bit wonky since Ive left imo...