Kamala Harris Relaunches 'Headquarters' as Online Organizing Project
Former Vice President and 2024 Democratic presidential nominee Kamala Harris is breathing new life into her social media presence with the relaunch of "Headquarters", an online organizing project for next-generation campaigning. The revamped platform, which now boasts over 6 million followers across X and TikTok, aims to change the game for progressive organizing.
Historically, conservatives have established permanent infrastructure to mobilize supporters, whereas progressives have relied on temporary machines that disband after Election Day. Headquarters seeks to break this cycle, offering a more sustained approach to building a movement.
In partnership with left-leaning group People for the American Way, Harris will spearhead the initiative as chair emerita, alongside a team of experienced advisers and operatives drawn from her 2024 campaign and People for the American Way. While she won't have editorial oversight of the content, her involvement promises to bring a sense of gravitas to the project.
As part of its relaunch, Headquarters will expand its online presence to include Substack, YouTube, and other platforms. Harris has also embarked on a second leg of her book tour, focusing on her best-selling memoir "107 Days" and exploring the pressing issues that need attention next.
In a video message for the launch, Harris emphasized the importance of staying engaged with her community and revisiting courageous leaders who are shaping the future. The former VP acknowledged that both parties have failed the American people, creating a sense of disillusionment that must be addressed.
With Headquarters now live, the stage is set for Kamala Harris to reinvigorate progressive organizing and become a driving force in building a more inclusive movement. As she continues her book tour and explores the next chapter in her post-politics life, one thing is clear: Harris is ready to shape the conversation and drive change.
Former Vice President and 2024 Democratic presidential nominee Kamala Harris is breathing new life into her social media presence with the relaunch of "Headquarters", an online organizing project for next-generation campaigning. The revamped platform, which now boasts over 6 million followers across X and TikTok, aims to change the game for progressive organizing.
Historically, conservatives have established permanent infrastructure to mobilize supporters, whereas progressives have relied on temporary machines that disband after Election Day. Headquarters seeks to break this cycle, offering a more sustained approach to building a movement.
In partnership with left-leaning group People for the American Way, Harris will spearhead the initiative as chair emerita, alongside a team of experienced advisers and operatives drawn from her 2024 campaign and People for the American Way. While she won't have editorial oversight of the content, her involvement promises to bring a sense of gravitas to the project.
As part of its relaunch, Headquarters will expand its online presence to include Substack, YouTube, and other platforms. Harris has also embarked on a second leg of her book tour, focusing on her best-selling memoir "107 Days" and exploring the pressing issues that need attention next.
In a video message for the launch, Harris emphasized the importance of staying engaged with her community and revisiting courageous leaders who are shaping the future. The former VP acknowledged that both parties have failed the American people, creating a sense of disillusionment that must be addressed.
With Headquarters now live, the stage is set for Kamala Harris to reinvigorate progressive organizing and become a driving force in building a more inclusive movement. As she continues her book tour and explores the next chapter in her post-politics life, one thing is clear: Harris is ready to shape the conversation and drive change.
! It's awesome that she's putting her energy into creating a platform that can sustainably mobilize progressive supporters and build a movement. I mean, think about it - the current state of politics is pretty bleak 
, but with leaders like Kamala taking charge, there's hope for change 
. Plus, I love that she's not just stopping at social media - she's expanding to Substack, YouTube, and more 
. It's clear she's committed to listening to her community and driving real conversation 
. Can't wait to see what comes next! 
I'm low-key hyped about Kamala relaunching Headquarters! It's about time we see a more sustained approach to building a progressive movement 
. Historically, conservatives have had this whole 'permanent infrastructure' thing down pat, while progressives have been stuck in this 'temporary machine' cycle 
. I love that she's partnering with People for the American Way to bring some real power to the table 
. It's clear she's committed to changing the game and making a real impact. Let's see it happen! 
It's about time we saw a sustainable approach to progressive organizing, you feel? Historically, conservatives have had an advantage when it comes to mobilizing supporters - now it's our turn to catch up. 
It's about time we saw more leaders like her who aren't afraid to get their hands dirty and shape the conversation around issues that matter! 
#ProgressivePowerhouse #HeadquartersRevival #KamalaHarrisForChange
. I mean, who wouldn't want to join a community that's all about creating lasting change? And partnering with People for the American Way is a sick move 
. Can't wait to see what kind of juicy content they'll be sharing on Substack and YouTube 
- she's on a mission to level up progressive organizing and create a more inclusive movement 
. And partnering with people for the american way? that's like, totally on point 
. we need more people like kamala harris in politics who are all about creating real change and engaging their community 
. So Kamala's got this online organizing project relaunched, right? It's like a permanent infrastructure for progressives... that's a first! I mean, conservatives have been doing this for ages, but we never really challenged the status quo. Now, with Kamala at the helm, it's gonna be tough for them to say they're not serious about building a more inclusive movement 
.
they already got TikTok & X 
what's next? 
i think this just another way 4 her 2 get back in the game & maintain that public image 
meanwhile, it's probs gonna be all about the $$$ & how she can leverage ppl's emotions 2 push a particular agenda 
still, i guess having her involved is a plus - she does have some serious gravitas to bring to the table. also, it's cool that she's focusing on inclusivity and all that jazz, even if it feels like a bit of a rehash of some familiar talking points 
. I mean, we all know how those grassroots campaigns can get hijacked by party leadership and lose steam in the end.
.
. But Harris is changing that game, and I'm excited to see what kind of momentum this Headquarters project builds. 
what i love most about this is that kamala harris is all about building a more inclusive movement, which is like, so essential in today's world 
we need leaders who are willing to listen and amplify marginalized voices, and it sounds like kamala is totally on board with that 
can't wait to see what she does next! 
so Kamala's doing this 'Headquarters' thingy again, but this time it's online organizing 
she's been trying to do that for ages tho... didn't she have like a HQ project or something in 2019? 
what made her relaunch it now? is it cuz she's running for prez again? 
. I'm not sure how much actual organizing power this project will have behind it. And what about accountability? How's Kamala gonna keep everyone on track and make sure the content isn't just some watered-down version of progressive talking points? 
. Maybe it'll inspire some younger organizers to get involved and start building their own movements 
. Only time will tell if Headquarters lives up to its promise