Laura Bardier's vision for ESTE ARTE was not just to create an art fair, but to build a thriving ecosystem that would support the growth and professionalization of local artists. In a region where the art scene had long been underestimated, Bardier saw an opportunity to challenge perceptions and create a platform that would showcase Uruguayan talent on the global stage.
Born in Montevideo, Bardier had a wide-ranging international career within the institutional art system, working with prominent museums and galleries. However, she realized that Uruguay lacked a structured art scene, with many galleries operating outside of contemporary professional standards. Undeterred, Bardier set out to create an infrastructure that would support local artists and collectors.
Launched in Punta del Este, a seaside enclave popular among affluent buyers and luxury lifestyle seekers, ESTE ARTE quickly gained recognition as a unique and innovative fair. By focusing on the primary market and living artists, and by curating solo shows for 14 exhibitors, Bardier created an intimate and engaging experience that catered to local audiences.
One of the key factors in ESTE ARTE's success has been its ability to connect collectors with local artists. Through direct relationships built over time, Bardier helped form a collecting community, with many Uruguayan collectors actively buying art at the fair. The introduction of the Princess Laetitia d'Arenberg Award and the Don Baez Acquisition Award have further encouraged collecting and patronage.
Bardier's approach has also involved fostering dialogue between international curators and collectors on equal terms. By inviting prominent curators to ESTE ARTE, she has brought visibility to local artists and helped to promote a more decentralized art market.
As ESTE ARTE continues to grow in popularity, Bardier remains focused on refinement. With its 12th edition now complete, the fair has established itself as a major player in the international art scene, with an ambition to eventually establish an association of Latin American art fairs.
Today, ESTE ARTE is an internationally recognized platform that showcases Uruguayan talent and provides a vital support network for local artists. Under Bardier's leadership, the fair has become a catalyst for many projects, transforming the arts landscape in the region. As she looks to the future, Bardier remains committed to raising the standards of the art market and building a more sustainable ecosystem that benefits both artists and collectors.
Born in Montevideo, Bardier had a wide-ranging international career within the institutional art system, working with prominent museums and galleries. However, she realized that Uruguay lacked a structured art scene, with many galleries operating outside of contemporary professional standards. Undeterred, Bardier set out to create an infrastructure that would support local artists and collectors.
Launched in Punta del Este, a seaside enclave popular among affluent buyers and luxury lifestyle seekers, ESTE ARTE quickly gained recognition as a unique and innovative fair. By focusing on the primary market and living artists, and by curating solo shows for 14 exhibitors, Bardier created an intimate and engaging experience that catered to local audiences.
One of the key factors in ESTE ARTE's success has been its ability to connect collectors with local artists. Through direct relationships built over time, Bardier helped form a collecting community, with many Uruguayan collectors actively buying art at the fair. The introduction of the Princess Laetitia d'Arenberg Award and the Don Baez Acquisition Award have further encouraged collecting and patronage.
Bardier's approach has also involved fostering dialogue between international curators and collectors on equal terms. By inviting prominent curators to ESTE ARTE, she has brought visibility to local artists and helped to promote a more decentralized art market.
As ESTE ARTE continues to grow in popularity, Bardier remains focused on refinement. With its 12th edition now complete, the fair has established itself as a major player in the international art scene, with an ambition to eventually establish an association of Latin American art fairs.
Today, ESTE ARTE is an internationally recognized platform that showcases Uruguayan talent and provides a vital support network for local artists. Under Bardier's leadership, the fair has become a catalyst for many projects, transforming the arts landscape in the region. As she looks to the future, Bardier remains committed to raising the standards of the art market and building a more sustainable ecosystem that benefits both artists and collectors.