The Padel Phenomenon: Why Luxury Hotels Are Embracing the Fastest-Growing Racket Sport in the World
For luxury hotels, offering an exclusive experience to their high-end guests is a top priority. With the rise of padel as the fastest-growing racket sport in the world, many establishments are now incorporating this sport into their amenities. From Ireland's Adare Manor to the Parker Palm Springs, resorts and hotels worldwide have taken notice of padel's addictive nature.
Padel's unique blend of tennis and squash makes it a slower-paced game compared to its high-energy counterparts. With an underhand serving style and a smaller court size, padel is perfect for those looking for a more relaxed and social experience. The sport has gained popularity among hotel guests, who are drawn to its accessibility and ability to be played by people of all ages.
Adare Manor, Ireland's Adare Manor, was one of the first hotels to adopt padel as an amenity in 2021. Two indoor courts were installed, along with a gym, pool, and golf simulator. The hotel's general manager, Brendan O'Connor, attributes the sport's success to its lack of elitism and accessibility.
"We didn't have market research to tell us this was the next big thing," O'Connor says. "Anecdotally, we knew it was the fastest-growing sport in the world, but it was still very much in the Latin, Spanish, and Portuguese countries."
However, since its introduction, padel has become increasingly popular among hotel guests. The Adare Manor's visitors weren't initially convinced, but as interest grew, so did bookings.
"Over the first three years we had it, there was zero interest level, then a moderate level of interest," O'Connor says. "But now, we have a huge demand for padel lessons and sessions."
Other luxury hotels, such as Beaverbrook in Surrey, England, and Arev St. Tropez in France, are also jumping on the padel bandwagon. The boutique hotel was built with padel in mind and has become a major attraction.
"Our padel is not covered, so it depends on the weather conditions," says Jean-Marie Le Gall, general manager of Arev St. Tropez. "But people who are addicted to padel play all year long."
While some may view padel as just another fleeting trend in the world of sports and leisure activities, luxury hotels see its potential for growth and exclusivity.
"It's not really appropriate to show up at tennis courts and start swigging beers," says Brendan O'Connor. "But you're not offending anybody in padel because we're all writing the rules to how padel is played and how it is as a social game as we go along."
With its unique blend of strategy, social interaction, and relaxation, padel has become an essential amenity for many luxury hotels. As the trend continues, one thing is certain: padel will be a key part of the high-end experience in years to come.
				
			For luxury hotels, offering an exclusive experience to their high-end guests is a top priority. With the rise of padel as the fastest-growing racket sport in the world, many establishments are now incorporating this sport into their amenities. From Ireland's Adare Manor to the Parker Palm Springs, resorts and hotels worldwide have taken notice of padel's addictive nature.
Padel's unique blend of tennis and squash makes it a slower-paced game compared to its high-energy counterparts. With an underhand serving style and a smaller court size, padel is perfect for those looking for a more relaxed and social experience. The sport has gained popularity among hotel guests, who are drawn to its accessibility and ability to be played by people of all ages.
Adare Manor, Ireland's Adare Manor, was one of the first hotels to adopt padel as an amenity in 2021. Two indoor courts were installed, along with a gym, pool, and golf simulator. The hotel's general manager, Brendan O'Connor, attributes the sport's success to its lack of elitism and accessibility.
"We didn't have market research to tell us this was the next big thing," O'Connor says. "Anecdotally, we knew it was the fastest-growing sport in the world, but it was still very much in the Latin, Spanish, and Portuguese countries."
However, since its introduction, padel has become increasingly popular among hotel guests. The Adare Manor's visitors weren't initially convinced, but as interest grew, so did bookings.
"Over the first three years we had it, there was zero interest level, then a moderate level of interest," O'Connor says. "But now, we have a huge demand for padel lessons and sessions."
Other luxury hotels, such as Beaverbrook in Surrey, England, and Arev St. Tropez in France, are also jumping on the padel bandwagon. The boutique hotel was built with padel in mind and has become a major attraction.
"Our padel is not covered, so it depends on the weather conditions," says Jean-Marie Le Gall, general manager of Arev St. Tropez. "But people who are addicted to padel play all year long."
While some may view padel as just another fleeting trend in the world of sports and leisure activities, luxury hotels see its potential for growth and exclusivity.
"It's not really appropriate to show up at tennis courts and start swigging beers," says Brendan O'Connor. "But you're not offending anybody in padel because we're all writing the rules to how padel is played and how it is as a social game as we go along."
With its unique blend of strategy, social interaction, and relaxation, padel has become an essential amenity for many luxury hotels. As the trend continues, one thing is certain: padel will be a key part of the high-end experience in years to come.