Salesforce's AI-Driven Retraining Strategy: Can it Mitigate Job Loss?
As the tech industry continues to grapple with the implications of artificial intelligence (AI), companies like Salesforce are taking proactive steps to retrain their workforce. The company, which recently announced significant layoffs, is investing heavily in an employee retraining strategy aimed at helping talent and business adapt to the pace of change.
According to Ruth Hickin, vice president of workforce innovation at Salesforce, the AI transformation is fundamentally human, and the company needs to support its employees in upskilling. To achieve this, Salesforce has published a Workforce Innovation Playbook and expanded its internal Career Connect platform. The platform uses skills identification tools and provides guidance for pursuing alternative career tracks, as well as side projects or "gig" opportunities.
The company's approach is multifaceted, with a focus on career mosaics that don't just follow an upward trajectory in one specific vertical. By leveraging existing skills and upskilling around new technical subjects, employees can pivot into different roles, such as cybersecurity, within the company. The Trailhead program, which provides free online Salesforce administration training, has also been instrumental in supporting this transition.
Within customer service, a more hands-on approach was taken to address the significant changes being implemented by the company's CEO. A formal training program was developed to find new tracks for customer service representatives, resulting in the emergence of "customer service architects" roles. These positions require agents with technical support expertise to apply their skills directly.
The SDR role has also undergone a transformation, with Salesforce augmenting the work that these entry-level and early career professionals can do. While still needed, the capacity of SDRs is significantly increasing thanks to AI-powered tools.
By identifying the top 10 essential skills for the AI-powered future – including business, human, and AI agent skills – Salesforce has provided employees with tailored learning pathways to upskill in these areas. The platform reports that 76 percent of employees are using it, and there has been a significant increase in internal hiring and awareness of career opportunities.
While it remains to be seen whether Salesforce's retraining strategy will effectively mitigate job loss, the company's efforts suggest a proactive approach to adapting to the changing landscape of work. As AI continues to transform industries, companies like Salesforce are setting an important precedent for employee upskilling and development in this rapidly evolving field.
As the tech industry continues to grapple with the implications of artificial intelligence (AI), companies like Salesforce are taking proactive steps to retrain their workforce. The company, which recently announced significant layoffs, is investing heavily in an employee retraining strategy aimed at helping talent and business adapt to the pace of change.
According to Ruth Hickin, vice president of workforce innovation at Salesforce, the AI transformation is fundamentally human, and the company needs to support its employees in upskilling. To achieve this, Salesforce has published a Workforce Innovation Playbook and expanded its internal Career Connect platform. The platform uses skills identification tools and provides guidance for pursuing alternative career tracks, as well as side projects or "gig" opportunities.
The company's approach is multifaceted, with a focus on career mosaics that don't just follow an upward trajectory in one specific vertical. By leveraging existing skills and upskilling around new technical subjects, employees can pivot into different roles, such as cybersecurity, within the company. The Trailhead program, which provides free online Salesforce administration training, has also been instrumental in supporting this transition.
Within customer service, a more hands-on approach was taken to address the significant changes being implemented by the company's CEO. A formal training program was developed to find new tracks for customer service representatives, resulting in the emergence of "customer service architects" roles. These positions require agents with technical support expertise to apply their skills directly.
The SDR role has also undergone a transformation, with Salesforce augmenting the work that these entry-level and early career professionals can do. While still needed, the capacity of SDRs is significantly increasing thanks to AI-powered tools.
By identifying the top 10 essential skills for the AI-powered future – including business, human, and AI agent skills – Salesforce has provided employees with tailored learning pathways to upskill in these areas. The platform reports that 76 percent of employees are using it, and there has been a significant increase in internal hiring and awareness of career opportunities.
While it remains to be seen whether Salesforce's retraining strategy will effectively mitigate job loss, the company's efforts suggest a proactive approach to adapting to the changing landscape of work. As AI continues to transform industries, companies like Salesforce are setting an important precedent for employee upskilling and development in this rapidly evolving field.