The Homestead: A Self-Sufficient Compound Inspired by a Best-Selling Book Series
Tucked away on a mountain ridge near Salt Lake City, Utah, lies the sprawling compound known as Homestead. The brainchild of Jason Ross, a serial entrepreneur with a background in digital marketing and an interest in preparedness and sustainability, Homestead is more than just a private residence β it's a fully functional ecosystem designed to support its inhabitants through times of crisis.
The compound spans 300 acres, featuring multiple outbuildings, including a sawmill, machine shop, gardens, food forests, bee hives, rabbit hutches, goat herd, chicken coops, and an industrial kitchen. The property is equipped with solar-powered wells, reservoirs, trout ponds, greenhouses, and even a vintage armored vehicle.
Ross's interest in preparedness began at a young age, influenced by his father and Mormon upbringing. He left the Church of Jesus Christ Latter Day Saints as a young adult but continues to explore Christian values through his work. The idea for Homestead emerged from his own experiences with permaculture, which he first discovered while running a failed mission in Eswatini.
Permaculture is an approach to sustainable agriculture that involves growing perennial plants and animals in harmony with the local ecosystem. Ross and his brother Daniel have been experimenting with new plantings and combinations of specific plants that can feed both humans and the soil. This approach is crucial for Homestead, as it aims to become self-sufficient in food production.
The armory at Homestead is a significant component of its preparedness strategy. The compound houses an impressive collection of firearms, including machine guns and handguns, which are stored alongside spare parts, ammunition, and manuals for basic skills. However, the true focus lies not in military might but in sustainable living and community building.
Homestead's unique model has attracted attention from Angel Studios, a niche streaming service that partners with its audience to acquire new content. The studio acquired control of Black Autumn Books, Homestead, Tuttle Twins, and The Wingfeather Saga, which collectively have accumulated over 81 million minutes watched on the platform. This success has also drawn in new subscribers, adding up to 253,000 members to Angel's Guild.
Jason Ross is thrilled with the partnership, citing his company's hyper-attenuated demographic matches as a key factor. The studio's values-driven approach resonates with Ross, who aims to tell stories that introduce new ideas and spark discussions about American society and Christianity. By exploring these questions through science fiction narratives like Homestead, Ross believes he can challenge the status quo and encourage more open-hearted faith.
The deal with Angel represents a significant expansion of Ross's business, as he continues to experiment with permaculture techniques on his farm in Eswatini and a new property on the Hawaiian island of Lanai. These endeavors are part of a broader effort to disrupt traditional Hollywood models and explore innovative ways to connect with audiences.
As Homestead grows and evolves, it remains true to Ross's vision: a self-sufficient community that supports its members through times of crisis while fostering a deeper connection with nature and each other.
Tucked away on a mountain ridge near Salt Lake City, Utah, lies the sprawling compound known as Homestead. The brainchild of Jason Ross, a serial entrepreneur with a background in digital marketing and an interest in preparedness and sustainability, Homestead is more than just a private residence β it's a fully functional ecosystem designed to support its inhabitants through times of crisis.
The compound spans 300 acres, featuring multiple outbuildings, including a sawmill, machine shop, gardens, food forests, bee hives, rabbit hutches, goat herd, chicken coops, and an industrial kitchen. The property is equipped with solar-powered wells, reservoirs, trout ponds, greenhouses, and even a vintage armored vehicle.
Ross's interest in preparedness began at a young age, influenced by his father and Mormon upbringing. He left the Church of Jesus Christ Latter Day Saints as a young adult but continues to explore Christian values through his work. The idea for Homestead emerged from his own experiences with permaculture, which he first discovered while running a failed mission in Eswatini.
Permaculture is an approach to sustainable agriculture that involves growing perennial plants and animals in harmony with the local ecosystem. Ross and his brother Daniel have been experimenting with new plantings and combinations of specific plants that can feed both humans and the soil. This approach is crucial for Homestead, as it aims to become self-sufficient in food production.
The armory at Homestead is a significant component of its preparedness strategy. The compound houses an impressive collection of firearms, including machine guns and handguns, which are stored alongside spare parts, ammunition, and manuals for basic skills. However, the true focus lies not in military might but in sustainable living and community building.
Homestead's unique model has attracted attention from Angel Studios, a niche streaming service that partners with its audience to acquire new content. The studio acquired control of Black Autumn Books, Homestead, Tuttle Twins, and The Wingfeather Saga, which collectively have accumulated over 81 million minutes watched on the platform. This success has also drawn in new subscribers, adding up to 253,000 members to Angel's Guild.
Jason Ross is thrilled with the partnership, citing his company's hyper-attenuated demographic matches as a key factor. The studio's values-driven approach resonates with Ross, who aims to tell stories that introduce new ideas and spark discussions about American society and Christianity. By exploring these questions through science fiction narratives like Homestead, Ross believes he can challenge the status quo and encourage more open-hearted faith.
The deal with Angel represents a significant expansion of Ross's business, as he continues to experiment with permaculture techniques on his farm in Eswatini and a new property on the Hawaiian island of Lanai. These endeavors are part of a broader effort to disrupt traditional Hollywood models and explore innovative ways to connect with audiences.
As Homestead grows and evolves, it remains true to Ross's vision: a self-sufficient community that supports its members through times of crisis while fostering a deeper connection with nature and each other.