"Scammers cash in on January blues as people seek a summer escape"
As the post-Christmas gloom sets in, many of us are dreaming of a warm winter's getaway or a sun-soaked summer break. But scammers are quick to capitalize on our desires, using fake holiday ads and convincing sales tactics to part us from our hard-earned cash.
The masterminds behind these scams have a keen understanding of human psychology, preying on our desire for a quick escape from the January blues. They'll often use social media platforms to post ads that look eerily similar to those from legitimate travel companies, complete with eye-catching images and 'too-good-to-be-true' prices.
But don't be fooled - these ads are often nothing more than cleverly crafted copies of real adverts, designed to lure in unsuspecting victims. And once you've fallen for the trap, the scammers will use high-pressure sales tactics to get you to part with your money.
The average loss to holiday scams is a staggering Β£3,500, according to Nationwide's head of economic crime, Jim Winters. He warns that scammers are particularly active during peak periods, such as January, June and July, when people are most likely to be looking for a summer or winter break.
"So they know when peak periods are, and when people will be shopping for holidays," says Winters. "And crucially, they know when they'll be vulnerable to 'too good to be true' offers."
To avoid falling victim to these scams, experts advise being cautious of ads that seem too good to be true, particularly those that require payment via bank transfer rather than a credit card. And always make sure you're booking your holiday through a reputable website, rather than via a chat app or direct message.
If you think you've been scammed, don't hesitate to contact your bank and report the incident to Action Fraud, the central hub for fraud and online crime.
As the post-Christmas gloom sets in, many of us are dreaming of a warm winter's getaway or a sun-soaked summer break. But scammers are quick to capitalize on our desires, using fake holiday ads and convincing sales tactics to part us from our hard-earned cash.
The masterminds behind these scams have a keen understanding of human psychology, preying on our desire for a quick escape from the January blues. They'll often use social media platforms to post ads that look eerily similar to those from legitimate travel companies, complete with eye-catching images and 'too-good-to-be-true' prices.
But don't be fooled - these ads are often nothing more than cleverly crafted copies of real adverts, designed to lure in unsuspecting victims. And once you've fallen for the trap, the scammers will use high-pressure sales tactics to get you to part with your money.
The average loss to holiday scams is a staggering Β£3,500, according to Nationwide's head of economic crime, Jim Winters. He warns that scammers are particularly active during peak periods, such as January, June and July, when people are most likely to be looking for a summer or winter break.
"So they know when peak periods are, and when people will be shopping for holidays," says Winters. "And crucially, they know when they'll be vulnerable to 'too good to be true' offers."
To avoid falling victim to these scams, experts advise being cautious of ads that seem too good to be true, particularly those that require payment via bank transfer rather than a credit card. And always make sure you're booking your holiday through a reputable website, rather than via a chat app or direct message.
If you think you've been scammed, don't hesitate to contact your bank and report the incident to Action Fraud, the central hub for fraud and online crime.