Hollywood's Star-Studded AI Partnership: McConaughey and Caine Give Voice to ElevenLabs
In a bold move, Oscar winners Matthew McConaughey and Michael Caine have officially licensed their voices to ElevenLabs, the fast-growing startup known for its ultra-realistic A.I. voice models. This high-profile partnership comes at a time when the entertainment industry is grappling with what A.I. collaboration should look like.
As part of the deal, Caine will join ElevenLabs' new "Iconic Voice Marketplace," which allows companies to request permission to use authorized, A.I.-generated versions of celebrity voices in creative projects. This platform prioritizes consent and control, aligning with SAG-AFTRA's latest contract requirements for digital replicas of actors.
McConaughey has taken things a step further by not only licensing his voice but also investing in ElevenLabs and launching a Spanish-language version of his "Lyrics of Livin'" newsletter, narrated by a synthetic version of his own voice. His endorsement praises the company's "extraordinary storytelling capabilities and creative potential."
ElevenLabs' CEO has hailed this partnership as a major win for the startup, which boasts over 60% of Fortune 500 companies using its A.I. audio tools. While the partnership addresses concerns about A.I.-generated voices, it also underscores the need for transparency and fair compensation.
The move comes amidst growing controversy surrounding voice A.I. in Hollywood. Morgan Freeman's lawyers have been pursuing cases involving cloned voices without permission, while Netflix has increasingly relied on generative A.I. in its productions.
The McConaughey and Caine deals serve as a model for the entertainment industry's ongoing A.I. reckoning. By giving actors control over their own voices and retaining fair compensation, these partnerships suggest that A.I. can be a creative ally rather than a threat. As ElevenLabs continues to advance its technology, it will be crucial to navigate the delicate balance between innovation and respect for human talent.
For now, this collaboration offers a glimpse into the exciting possibilities of voice A.I. in entertainment, where creativity meets cutting-edge tech. With McConaughey and Caine at the forefront, ElevenLabs is poised to unlock new storytelling potential while putting actors' voices front and center.
In a bold move, Oscar winners Matthew McConaughey and Michael Caine have officially licensed their voices to ElevenLabs, the fast-growing startup known for its ultra-realistic A.I. voice models. This high-profile partnership comes at a time when the entertainment industry is grappling with what A.I. collaboration should look like.
As part of the deal, Caine will join ElevenLabs' new "Iconic Voice Marketplace," which allows companies to request permission to use authorized, A.I.-generated versions of celebrity voices in creative projects. This platform prioritizes consent and control, aligning with SAG-AFTRA's latest contract requirements for digital replicas of actors.
McConaughey has taken things a step further by not only licensing his voice but also investing in ElevenLabs and launching a Spanish-language version of his "Lyrics of Livin'" newsletter, narrated by a synthetic version of his own voice. His endorsement praises the company's "extraordinary storytelling capabilities and creative potential."
ElevenLabs' CEO has hailed this partnership as a major win for the startup, which boasts over 60% of Fortune 500 companies using its A.I. audio tools. While the partnership addresses concerns about A.I.-generated voices, it also underscores the need for transparency and fair compensation.
The move comes amidst growing controversy surrounding voice A.I. in Hollywood. Morgan Freeman's lawyers have been pursuing cases involving cloned voices without permission, while Netflix has increasingly relied on generative A.I. in its productions.
The McConaughey and Caine deals serve as a model for the entertainment industry's ongoing A.I. reckoning. By giving actors control over their own voices and retaining fair compensation, these partnerships suggest that A.I. can be a creative ally rather than a threat. As ElevenLabs continues to advance its technology, it will be crucial to navigate the delicate balance between innovation and respect for human talent.
For now, this collaboration offers a glimpse into the exciting possibilities of voice A.I. in entertainment, where creativity meets cutting-edge tech. With McConaughey and Caine at the forefront, ElevenLabs is poised to unlock new storytelling potential while putting actors' voices front and center.