Melania's UK Box Office Plummets by 88% as Critics Pan Film
The biographical drama, which has been met with scathing reviews from critics, opened in the UK with a lackluster performance, charting at No 29 and raking in £32,974 across just 155 cinemas. The modest start marked a far cry from its explosive US debut 10 days ago, where it snagged the third spot and grossed $7.2m (£5.76m).
However, the film's fortunes took an even darker turn in its second week of release, with tracking organisation Comscore revealing that it has taken just £4,091 from 62 locations, resulting in a site average of £65.98 - or around six tickets per venue. This represents an alarming 88% decline since last week, albeit not quite as steep as the 67% drop in the US.
The film's dismal performance has been attributed to the harsh reception it received from critics, with many branding it "a gilded trash remake of The Zone of Interest" and "two hours of pure, endless hell". The near-universal critical disdain has left some questioning whether audience reviews on platforms like Rotten Tomatoes are genuine.
A spokesperson for the site attempted to defend the unusual disparity between critic and audience reviews, claiming that all opinions were verified through Fandango ticket purchases. However, this move seems little more than a desperate attempt to deflect criticism from an underwhelming film.
The documentary's poor showing has significant implications for Amazon, which reportedly paid $75m (£55m) for the rights to the film. A streaming date is now expected to be announced soon, although it remains to be seen whether even this will be enough to salvage the project's troubled reputation.
The biographical drama, which has been met with scathing reviews from critics, opened in the UK with a lackluster performance, charting at No 29 and raking in £32,974 across just 155 cinemas. The modest start marked a far cry from its explosive US debut 10 days ago, where it snagged the third spot and grossed $7.2m (£5.76m).
However, the film's fortunes took an even darker turn in its second week of release, with tracking organisation Comscore revealing that it has taken just £4,091 from 62 locations, resulting in a site average of £65.98 - or around six tickets per venue. This represents an alarming 88% decline since last week, albeit not quite as steep as the 67% drop in the US.
The film's dismal performance has been attributed to the harsh reception it received from critics, with many branding it "a gilded trash remake of The Zone of Interest" and "two hours of pure, endless hell". The near-universal critical disdain has left some questioning whether audience reviews on platforms like Rotten Tomatoes are genuine.
A spokesperson for the site attempted to defend the unusual disparity between critic and audience reviews, claiming that all opinions were verified through Fandango ticket purchases. However, this move seems little more than a desperate attempt to deflect criticism from an underwhelming film.
The documentary's poor showing has significant implications for Amazon, which reportedly paid $75m (£55m) for the rights to the film. A streaming date is now expected to be announced soon, although it remains to be seen whether even this will be enough to salvage the project's troubled reputation.