Melania drops by 88% to No 62 at UK box office, with £66 site average

Melania's UK Box Office Plummets by 88% as Critics Pan Film

The biographical drama, which has been met with scathing reviews from critics, opened in the UK with a lackluster performance, charting at No 29 and raking in £32,974 across just 155 cinemas. The modest start marked a far cry from its explosive US debut 10 days ago, where it snagged the third spot and grossed $7.2m (£5.76m).

However, the film's fortunes took an even darker turn in its second week of release, with tracking organisation Comscore revealing that it has taken just £4,091 from 62 locations, resulting in a site average of £65.98 - or around six tickets per venue. This represents an alarming 88% decline since last week, albeit not quite as steep as the 67% drop in the US.

The film's dismal performance has been attributed to the harsh reception it received from critics, with many branding it "a gilded trash remake of The Zone of Interest" and "two hours of pure, endless hell". The near-universal critical disdain has left some questioning whether audience reviews on platforms like Rotten Tomatoes are genuine.

A spokesperson for the site attempted to defend the unusual disparity between critic and audience reviews, claiming that all opinions were verified through Fandango ticket purchases. However, this move seems little more than a desperate attempt to deflect criticism from an underwhelming film.

The documentary's poor showing has significant implications for Amazon, which reportedly paid $75m (£55m) for the rights to the film. A streaming date is now expected to be announced soon, although it remains to be seen whether even this will be enough to salvage the project's troubled reputation.
 
omg, what a total flop 🤦‍♀️😱! I mean, £32k in 155 cinemas? that's like, a tiny handful of people showing up 😂. and now it's tanking by 88%?! 💥 that's just crazy talk! I guess the critics were right to roast this film... some movies are just trash, you know? 🚮 and amazon is gonna take a big hit on this one too 💸... poor guy, gotta pay $75m for this disaster 🤯. can't wait to see if it'll even be worth streaming 📺
 
Man, I'm really disappointed in Melania's UK box office performance 🤕😔. 88% decline in just two weeks? That's crazy! I was expecting a lot more buzz around her film, especially after that big US debut. I mean, who wouldn't want to see a biopic about this lady's life on the big screen? 🎥 But I guess critics were harsh and that really took its toll.

It's not like the film didn't try, though - it opened with 29 spots and all that 💸. And I'm sure Amazon is still counting on it to do well in the streaming game... but at this point, it feels like a long shot 🤞. What do you guys think? Want to share your thoughts on this? 👇
 
omg did u see melania's movie in the us it was so popular 🤩 but now its doing super bad in the uk 😔 like 88% decline in box office its crazy how critics just trash it and ppl still wanna watch it 🎬 i wonder if amazon made a huge mistake paying $75m 💸
 
omg 88% decline in box office sales? that's crazy! i was super excited to see melania trump on the big screen but now im not so sure 🤔 i mean, who wants to watch a movie with all those scathing reviews? critics can be harsh sometimes, but at least they're keeping it real. and honestly, £4,091 from 62 cinemas is like, not even enough for a decent dinner 🍴 anyway, i guess we'll just have to wait and see if amazon's streaming date will magically transform the film into a box office hit 💥
 
I'm not surprised by Melania's UK box office numbers 🤔. The movie's gotten panned by critics and I think that's had a pretty big impact on its performance. The fact that audiences are giving it different reviews than critics is also interesting - maybe people just didn't connect with the film in the same way? Still, £4,091 from 62 locations is seriously underwhelming 📉. And with Amazon shelling out $75m for these rights... I'm curious to see how they'll spin this into a streaming success story 📺
 
omg this movie is like totally tanking 🤦‍♀️ it's so sad cause i was really looking forward to watching it but all the bad reviews are making me hesitant now 🤔 i mean 88% decline is crazy lol, i don't think amazon should have spent $75m on this film 💸 maybe they should just be like 'sorry not sorry' and cut their losses 😂 anyways i hope the streaming date will bring in some decent views but idk if it's worth salvaging 🤷‍♀️
 
ugh, can't say I'm surprised about melania's uk box office numbers 🤦‍♂️. critics have been trashing the film left and right, and now it's tanking 📉. 88% decline in two weeks is wild 🚀. i think amazon took a huge risk paying $75m for this flick 💸. hopefully, streaming will be the only way to save it from getting lost forever 🔴🎥. audience reviews on platforms like rotten tomato are definitely not always genuine 👀. anyway, can't wait to see how this drama unfolds 📺
 
🤔 It's a harsh reminder that just because we invest time and resources into something, it doesn't mean it'll resonate with others. I mean, think about it - if you spend years working on a puzzle, but your friend can solve it in 5 minutes, does that diminish the value of what you did? Not necessarily. The film's creators poured their hearts into this project, and that takes courage. But sometimes, even when we're passionate about something, others just don't see it the same way. 💡 So, let's not get too hung up on what didn't work out - instead, focus on the lessons learned from our own passions and endeavors, no matter how they're received by others. 📚
 
I'm so confused about this movie, I mean, I know critics can be harsh but 88% decline in one week? that's crazy 💸🎥. I was really looking forward to it after watching the trailer and all but now I'm just not sure if it's worth watching 🤔. I've seen some of the reviews on Rotten Tomatoes and yeah, they sound pretty harsh 😳. But at the same time, I love a good underdog story and this one seems like it could be interesting 🎬. Maybe Amazon can do something to turn it around? A quick review or trailer reveal to get people's hopes up again would be nice 🤞.
 
can u believe amazon would shell out 75 million quid for a film that's already tanking like a sinking ship? i mean, what were they thinking?! they must've seen something in the trailer or something because there's literally no way this movie is good to warrant such a huge price tag 😂🎥
 
Man, I'm just gonna say it... 88% decline in UK box office? That's crazy talk! 😱 I mean, I've seen some bad movies in my time, but this one takes the cake. Or should I say, it takes a biopic of Melania and leaves you feeling like you've been sat on by Donald Trump himself 🤣.

I'm all for honest reviews, but come on guys, can't we just give the film a chance? Maybe it's not everyone's cup of tea, but to say it's "two hours of pure, endless hell" is harshing the mellow. I've seen some documentaries that were way more boring than this one 😴.

And what's up with all these people questioning audience reviews on Rotten Tomatoes? Can't we just have a simple thumbs up or down like normal humans? 🤷‍♂️

I'm curious to see how Amazon is going to spin this, though. Is $75m really worth the risk? I guess only time will tell if they can salvage this project from its own wreckage 💔.
 
Ugh, I'm so sick of these platforms trying to spin stuff 🙄. Like, yeah, maybe the critic reviews were harsh, but that's what critics are for, right? They're not just regurgitating whatever the studio wants them to say. And now they're questioning whether audience reviews on Rotten Tomatoes are genuine? Come on, people. It's a film, not a scientific experiment 🤯. And can we talk about how ridiculous it is that Amazon paid $75m for this mess? That's just insane 💸. I mean, I know the UK box office numbers aren't great, but at least there's some transparency here... or so they claim 🙃. I'm still waiting to see if they're going to make good on their promise of a streaming date. We'll see how that plays out 🎬.
 
😱 omg u guys, melania's movie in the uk is literally tanking like a shipwreck!!! i mean 88% drop in box office? that's insane! 🤯 and it's not just the numbers, it's all the hate from critics too... they're trashing her name over here 🙅‍♀️ but u know what? i'm still gonna watch it lol. i need to see how melania's story goes down on screen anyway 😂👀
 
man... melania's film is like a train wreck that you can't look away from 🚂😱 88% drop in box office? that's crazy! i think critics are being super harsh, but at the same time, if it's really that bad, maybe people aren't just seeing things they want to see on rotten tomatoes 🤷‍♀️ audiences are gonna make or break this film. amazon dropped 75m on it... hope they know what they're doing 💸👀
 
🤔 I'm kinda surprised by how harshly critics are panning the Melania biopic. I mean, I know not everyone will connect with a film about the First Lady's life, but 88% decline in box office? That's crazy! 🚨 The US debut was definitely a highlight, raking in $7.2m - that's some decent cash right there. But I think the bigger question is what Amazon paid for this movie in the first place... £55m seems like an awful lot for a film that's got so much criticism weighing it down 😬. It'll be interesting to see how they salvage this project with a streaming release, but I'm not holding my breath 🎥👀
 
Oh no 🤕 that movie 😩 is tanking 🚮 so bad! I mean what happened? Did they not test it with friends first? 🤔 Critics are right though 👍 critics are always right 💯, can't just ignore them 🙅‍♂️. Audiences might be more forgiving 🤗 but since the critics are saying it's trash 🚮 then maybe they're onto something 🤑. Amazon is losing millions 💸 and that's a big deal 🤑. Maybe they should've stuck with their own stuff 📺 instead of trying to revive an old film 💀.
 
omg did u see melania's movie in the uk?? it bombed like crazy!!! i think critics were harsh but honestly who doesn't love a good drama? 🤔 the plot looks pretty interesting tho, i wanna know more about the zone of interest and what makes them say its trash 😒 anyway amazon paid 75 million bucks for this thing, that's just wild, hope they can salvage it or something 🤑🎥
 
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