Meta is trying to fix its software user interface by poaching top designers from Apple. The company has made two significant hires, Alan Dye and Billy Sorrentino, who will lead a new design studio within Meta's Reality Labs.
Dye, formerly Apple's vice president of Human Interface Design, will oversee the creation of Meta's next-generation AI hardware and its user interface. Sorrentino, a senior director on Apple's design team, has also joined Meta's Reality Labs, where he will work alongside Dye to develop more elegant designs for Meta's products.
Meta CEO Mark Zuckerberg announced the news in a post on his Threads platform, stating that the two designers will "bring together design, fashion, and technology to define the next generation of our products and experiences." The move is seen as an attempt by Meta to improve its often criticized user interface across its platforms, including Facebook, Instagram, WhatsApp, and Quest.
The hiring of Dye and Sorrentino comes at a time when Meta is heavily investing in its AI efforts. Earlier this year, the company poured billions of dollars into its Superintelligence lab, aiming to build a team of high-salary AI superstars. However, the move has been met with some criticism, as several top talent have left the lab barely a month after joining.
The arrival of Dye and Sorrentino also signals that Meta's Reality Labs is shifting towards more Apple-like smart glasses designs. The company's Ray-Ban Meta lenses have been successful in no small part due to their sleek design, which has become a key factor in the device's popularity.
Experts believe that the hiring of Dye and Sorrentino will help Meta improve its software user interface, making it more appealing to users and increasing engagement on its platforms.
Dye, formerly Apple's vice president of Human Interface Design, will oversee the creation of Meta's next-generation AI hardware and its user interface. Sorrentino, a senior director on Apple's design team, has also joined Meta's Reality Labs, where he will work alongside Dye to develop more elegant designs for Meta's products.
Meta CEO Mark Zuckerberg announced the news in a post on his Threads platform, stating that the two designers will "bring together design, fashion, and technology to define the next generation of our products and experiences." The move is seen as an attempt by Meta to improve its often criticized user interface across its platforms, including Facebook, Instagram, WhatsApp, and Quest.
The hiring of Dye and Sorrentino comes at a time when Meta is heavily investing in its AI efforts. Earlier this year, the company poured billions of dollars into its Superintelligence lab, aiming to build a team of high-salary AI superstars. However, the move has been met with some criticism, as several top talent have left the lab barely a month after joining.
The arrival of Dye and Sorrentino also signals that Meta's Reality Labs is shifting towards more Apple-like smart glasses designs. The company's Ray-Ban Meta lenses have been successful in no small part due to their sleek design, which has become a key factor in the device's popularity.
Experts believe that the hiring of Dye and Sorrentino will help Meta improve its software user interface, making it more appealing to users and increasing engagement on its platforms.