Michigan's cannabis market has hit rock bottom, with a shrinking industry on the brink of collapse. Since recreational sales began in December 2019, prices have plummeted, resulting in over 550 dispensaries and cultivators shutting down, and thousands of employees losing their jobs. The latest data shows that adult-use dispensaries raked in $3.17 billion in sales in 2025, a decline of 3.1% from the previous year.
The market's woes are largely attributed to an oversaturated supply. With prices falling and competition increasing, many businesses are struggling to stay afloat. The industry has generated $13.23 billion in purchases and $2.2 billion in state and excise taxes since recreational sales began, but those figures are expected to continue falling this year.
The new 24% wholesale tax imposed by Governor Gretchen Whitmer is expected to further exacerbate the problem. The tax will shrink the wholesale market by 14%, according to estimates, which could lead to a significant decline in excise and sales tax revenue. Small businesses and independent operators are particularly vulnerable to the impact of the tax, as larger corporate retailers will be better equipped to absorb the costs.
"Most entrepreneurs are in it for the money," says Stuart Carter, owner of Utopia Gardens dispensary and cultivation facility. "They're not used to this kind of financial stress."
The tax has already taken a toll on the industry, with sales at some dispensaries slowing dramatically. Growers are feeling the pressure most, with 191 operations closing since the industry began.
"The multi-chain operators are in the best position to weather this because they are buying in bulk and they can diffuse losses at some of their stores," Carter says. "It's the smaller entrepreneurs who are going to be the most affected."
Legislators have introduced a bill to limit competition, hoping to reduce oversupply. However, this move threatens smaller cities like Hazel Park and Ferndale, which rely heavily on cannabis revenue.
For now, dispensaries, growers, processors, and other businesses will have to find a way to adapt. As one business owner says, "We want to have a sustainable Michigan business that gives back to the customers... but with these changes, it will be difficult to navigate these waters."
The market's woes are largely attributed to an oversaturated supply. With prices falling and competition increasing, many businesses are struggling to stay afloat. The industry has generated $13.23 billion in purchases and $2.2 billion in state and excise taxes since recreational sales began, but those figures are expected to continue falling this year.
The new 24% wholesale tax imposed by Governor Gretchen Whitmer is expected to further exacerbate the problem. The tax will shrink the wholesale market by 14%, according to estimates, which could lead to a significant decline in excise and sales tax revenue. Small businesses and independent operators are particularly vulnerable to the impact of the tax, as larger corporate retailers will be better equipped to absorb the costs.
"Most entrepreneurs are in it for the money," says Stuart Carter, owner of Utopia Gardens dispensary and cultivation facility. "They're not used to this kind of financial stress."
The tax has already taken a toll on the industry, with sales at some dispensaries slowing dramatically. Growers are feeling the pressure most, with 191 operations closing since the industry began.
"The multi-chain operators are in the best position to weather this because they are buying in bulk and they can diffuse losses at some of their stores," Carter says. "It's the smaller entrepreneurs who are going to be the most affected."
Legislators have introduced a bill to limit competition, hoping to reduce oversupply. However, this move threatens smaller cities like Hazel Park and Ferndale, which rely heavily on cannabis revenue.
For now, dispensaries, growers, processors, and other businesses will have to find a way to adapt. As one business owner says, "We want to have a sustainable Michigan business that gives back to the customers... but with these changes, it will be difficult to navigate these waters."