Netflix Plans Overhaul of Mobile User Interface, Aims for Long-Term Growth.
In an effort to better serve its expanding business over the next decade, Netflix is gearing up to roll out a revamped mobile user interface (UI) later this year. The update, which promises to provide a more versatile foundation for future growth, comes on the heels of last year's major TV revamp that introduced a new banner recommending content to users.
According to co-CEO Greg Peters, who made the announcement during an earnings call, the mobile UI overhaul is designed to provide Netflix with a "more flexible canvas" that will enable the company to iterate, test, evolve, and improve its offerings in the months ahead. By doing so, Peters aims to create a platform for continued growth and expansion.
The new mobile UI follows closely on the heels of Netflix's recent experimentation with vertical video content in its mobile app. Clips from popular shows and movies are already featured in the app's feed, and Peters hinted that clips from video podcasts may also make an appearance. As podcasting continues to gain popularity, this move could be a savvy attempt by Netflix to stay ahead of the curve.
The revamped mobile UI is expected to roll out later this year, although no specific release date has been confirmed. With its focus on long-term growth and innovation, Netflix's latest move suggests that the company remains committed to adapting and evolving in response to changing user preferences and emerging trends.
In an effort to better serve its expanding business over the next decade, Netflix is gearing up to roll out a revamped mobile user interface (UI) later this year. The update, which promises to provide a more versatile foundation for future growth, comes on the heels of last year's major TV revamp that introduced a new banner recommending content to users.
According to co-CEO Greg Peters, who made the announcement during an earnings call, the mobile UI overhaul is designed to provide Netflix with a "more flexible canvas" that will enable the company to iterate, test, evolve, and improve its offerings in the months ahead. By doing so, Peters aims to create a platform for continued growth and expansion.
The new mobile UI follows closely on the heels of Netflix's recent experimentation with vertical video content in its mobile app. Clips from popular shows and movies are already featured in the app's feed, and Peters hinted that clips from video podcasts may also make an appearance. As podcasting continues to gain popularity, this move could be a savvy attempt by Netflix to stay ahead of the curve.
The revamped mobile UI is expected to roll out later this year, although no specific release date has been confirmed. With its focus on long-term growth and innovation, Netflix's latest move suggests that the company remains committed to adapting and evolving in response to changing user preferences and emerging trends.
they're trying to create a more flexible canvas for future growth, which is like totally genius 
and i love that they're experimenting with vertical video content, it's a game-changer 
especially since podcasting is on the rise 
i mean, who doesn't wanna watch clips from their fave podcasts or shows in the netflix app? 
but what really gets me excited is that this move suggests netflix is committed to staying ahead of the curve and adapting to user preferences 
fingers crossed they release some sick new features! 
. I mean, who uses a website 2 watch shows anymore? Thay should just make it more insta-like, w/ clips n all dat 
. Its like, if u wanna stay relevant u gotta adapt 2 the times, right? 
. But let's be real, how often do we actually use our phones to watch Netflix? It's usually just a lazy Sunday afternoon vibe 
. Still, I'm curious about the vertical video thingy – have you guys seen those clips from shows and movies in the app? It looks kinda cool 
Guess we'll just have to wait and see how this whole mobile UI overhaul thing plays out 
.
. I mean, I get it, they want to keep us engaged, but sometimes I just wanna watch something specific and not have to sift through a bunch of suggestions. And what's with the new vertical video stuff? It's so distracting 
Still, I guess if it means they'll be able to offer more diverse content and keep up with the times, I'm all for it 
. But can we please just have a simple, easy-to-use app that doesn't make my brain hurt? 
think they're gonna revamp their mobile ui? about time 
. vertical video is a solid move tho, might just be the thing to spice up their content feed. gotta give them credit for acknowledging user preferences and trying to innovate 
. hoping this update brings some much-needed changes 
they've been doing some cool stuff with their tv revamp and now it sounds like they're taking those lessons to the mobile side... i mean, who doesn't love a good banner recs? 
but seriously, podcasting is huge right now and i think this move will definitely help netflix stay on top of things. they're not just trying to update their interface, they're trying to get ahead of the game and see what's coming next... that's some savvy business right there! 
i guess i was too busy gaming to keep up with the news 
so yeah, a new mobile ui for netflix sounds awesome but i wish theyd add some more features like offline viewing and stuff we all know its coming though 
. I love how they're thinking ahead and incorporating vertical video content, that's so on trend right now 
. This move shows Netflix is all about innovation and staying relevant, can't wait to try out the new UI when it drops later this year 
. i'm excited to see what netflix comes up with next, and i hope their podcast content integrations are a big hit 
. But at the same time, I guess it's cool that they're trying to stay ahead of the curve with vertical video content and podcast clips. I mean, who doesn't love binge-watching entire seasons in one go? 
. Maybe they'll finally fix that pesky playback buffering issue too? Fingers crossed!